The Coffee Bean & Tea Leaf Mareting Assignment
Individual Assignment of International Marketing:
* Executive Summary:
The Coffee Bean and Tea Leaf is one of the trading companies of the largest coffee and tea in the world. We have over 850 stores in 23 countries. We always aim was to create the kind of the best coffee and tea to offer to consumers. We are proud to have raw materials are grown and processed according to the most stringent standards. Besides, we always have a team of managers and staffs are trained all the way. While there are some restrictions to business processes such as competitors, the external environmental factors, but we always try to maintain the brand is one of the famous coffee and tea on world.
* Introduction:
In 1963, Herbert B. Hyman started The Coffee Bean & Tea Leaf. With passion, he began looking for a good cup of coffee and tea in the world, making him to become the founder of gourmet coffee in California. After more than 40 years, The Coffee Bean & Tea Leaf has become one of the largest private companies in the world coffee trade. Over the years, the company has created strong relationship with the farm, ensuring there will always have fresh coffee and tea for the best customer service. Since its establishment, the company is proud to be one of the searches for the best coffee and tea in the world. Currently, the company offers over 20 coffees and 20 teas in accordance with the needs of each consumer. Coffee and tea are roasted fresh daily and delivered to the store to deliver to consumers. Today, The Coffee Bean & Tea Leaf has more than 850 locations in 23 countries. As a marketing director, I intend to bring The Coffee Bean & Tea Leaf (sometimes shortened to simply "The Coffee Bean" or "Coffee Bean" or “CBTL”) into other Asean countries. The first country I choose to develop our business is Vietnam, because Vietnam is a high potential market.
* Current Market Situation: * Market review:
Every day
* Executive Summary:
The Coffee Bean and Tea Leaf is one of the trading companies of the largest coffee and tea in the world. We have over 850 stores in 23 countries. We always aim was to create the kind of the best coffee and tea to offer to consumers. We are proud to have raw materials are grown and processed according to the most stringent standards. Besides, we always have a team of managers and staffs are trained all the way. While there are some restrictions to business processes such as competitors, the external environmental factors, but we always try to maintain the brand is one of the famous coffee and tea on world.
* Introduction:
In 1963, Herbert B. Hyman started The Coffee Bean & Tea Leaf. With passion, he began looking for a good cup of coffee and tea in the world, making him to become the founder of gourmet coffee in California. After more than 40 years, The Coffee Bean & Tea Leaf has become one of the largest private companies in the world coffee trade. Over the years, the company has created strong relationship with the farm, ensuring there will always have fresh coffee and tea for the best customer service. Since its establishment, the company is proud to be one of the searches for the best coffee and tea in the world. Currently, the company offers over 20 coffees and 20 teas in accordance with the needs of each consumer. Coffee and tea are roasted fresh daily and delivered to the store to deliver to consumers. Today, The Coffee Bean & Tea Leaf has more than 850 locations in 23 countries. As a marketing director, I intend to bring The Coffee Bean & Tea Leaf (sometimes shortened to simply "The Coffee Bean" or "Coffee Bean" or “CBTL”) into other Asean countries. The first country I choose to develop our business is Vietnam, because Vietnam is a high potential market.
* Current Market Situation: * Market review:
Every day
References: (2011). Retrieved from www.gso.gov.vn: http://www.gso.gov.vn/default.aspx?tabid=427&idmid=3 unknown unknown. (2010). Benefits. Retrieved from www.coffeebean.com: http://www.coffeebean.com/Benefits_ep_52-1.html Unknown unknown. (2011). coffeebean.com. Retrieved from http://www.coffeebean.com/Company-Growth_ep_90-1.html unknown unknown. (2010). People First. Retrieved from www.coffeebean.com: http://www.coffeebean.com/Spirit-Award.html unknown unknown. (2011). Segmentation. Retrieved from cuppacoffeebean.wordpress.com: http://cuppacoffeebean.wordpress.com/assignment-three/