1. Source (the sender)
The source of a communication event is usually a person attempting to send a spoken, written, sign language, or nonverbal message to another person or person. The perceived authority and experience of the sender are important factors in influencing how much attention the message will receive.
2. Message
The heart of a communication event is the message, which is a purpose or an idea to be conveyed. Many factors influence how a message is received. Among them are clarity, the alertness of the receiver, the complexity and length of the message. How the information is organized. The production manager’s message will most likely get across if she says directly. “I need to talk to you about last month’s below-average productivity figures”.
3. Channel (medium)
Several communication channels, or media are usually spoken for sending messages in organizations. Typically, messages are written, spoken, or a combination of written and spoken. Some kind of nonverbal cue, such as smile or hand gesture, accompanies most spoken messages, heavy reliance is now placed on electronic transmission of messages. In the production manager’s case, she has chosen to drop by the team leader’s office and deliver her message in a serious tone.
4. Receiver
A communication event can be complete only when another party receives the message and understands it properly. In the example under examination, the team leader is the receiver. Perceptual distortions of various types (as described in chapter 3) act as filters that can prevent a message from being received as intended by the sender. If the team leader is worried that his job is at stake, he might get defensive when he hears the production manager’s message.
5. Feedback
Without feedback, it is difficult to know whether a message has been received and understood. The feedback step also includes the reactions of the receiver. If the receiver takes action as intended by the sender, the message