The Company: Taylormade Adidas Golf Company
The Company: TaylorMade Adidas Golf Company
ABOUT TAYLOR-MADE ADIDAS GOLF COMPANY
Accordingly, the Adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: Adidas, Reebok and TaylorMade Adidas Golf, Headquartered in Herzogenaurach, Germany, the Group has almost 30,000 employees and generated sales of more than €10 billion during the year 2006. Ideally, TaylorMade Adidas Golf, one of the largest golf club manufacturers in the world, is a subsidiary of the adidas Group. Adidas is one of the world 's largest producers of sports clothing and shoes with sales topping six billion dollars each year. Across the planet, the adidas name is synonymous with soccer, as well as high performance footwear for a vast variety of sports, including golf. At TaylorMade, we 're proud to be part of such a large and successful family of sporting goods products. The worldwide resources that come as part of this association are sure to help as we continue to grow.
Furthermore, by focusing on innovation and technology, TaylorMade is the leading brand in the metal woods category and the market leader in the hybrid and fairway woods categories in the world’s biggest golf market, the USA. Going forward, strategic priorities for TaylorMade brand are to further advance TaylorMade as the No. 1 driver brand on the world’s major professional golf tours, to extend the position as the leading driver, fairway wood and hybrid brand on the PGA Tour and to promote as supplier of premium, tour-quality golf balls. Across all brands, there is focus on increasing awareness and visibility, providing clear and consistent messaging and supporting each product at point sale. Furthermore, there is promotion of performance culture throughout the organization and through the creation of motivational work environment, there ensure that our Group becomes learning organization driven by the
ABOUT TAYLOR-MADE ADIDAS GOLF COMPANY
Accordingly, the Adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: Adidas, Reebok and TaylorMade Adidas Golf, Headquartered in Herzogenaurach, Germany, the Group has almost 30,000 employees and generated sales of more than €10 billion during the year 2006. Ideally, TaylorMade Adidas Golf, one of the largest golf club manufacturers in the world, is a subsidiary of the adidas Group. Adidas is one of the world 's largest producers of sports clothing and shoes with sales topping six billion dollars each year. Across the planet, the adidas name is synonymous with soccer, as well as high performance footwear for a vast variety of sports, including golf. At TaylorMade, we 're proud to be part of such a large and successful family of sporting goods products. The worldwide resources that come as part of this association are sure to help as we continue to grow.
Furthermore, by focusing on innovation and technology, TaylorMade is the leading brand in the metal woods category and the market leader in the hybrid and fairway woods categories in the world’s biggest golf market, the USA. Going forward, strategic priorities for TaylorMade brand are to further advance TaylorMade as the No. 1 driver brand on the world’s major professional golf tours, to extend the position as the leading driver, fairway wood and hybrid brand on the PGA Tour and to promote as supplier of premium, tour-quality golf balls. Across all brands, there is focus on increasing awareness and visibility, providing clear and consistent messaging and supporting each product at point sale. Furthermore, there is promotion of performance culture throughout the organization and through the creation of motivational work environment, there ensure that our Group becomes learning organization driven by the
References: Duncan, R.B. (1972), "Characteristics of organizational environments and perceived environmental uncertainty", Administrative Science Quarterly, Vol. 17 pp.313-27.