1.0Executive Summary
2.0 Introduction 1
3.0 Competitive Priorities of the Organization and Business Level Strategy 1 3.1 Make sure that the way he manages the hotel is appropriate to the way it competes for business 3.2 Implement any change in strategy 3.3 Develop his operation so that it drives the long-term strategy of the hotel 4.0 How five performance objectives might have internal benefits? 6
4.1 Quality 6 4.11 Quality increases dependability 6 4.12 Quality reduces cost 6
4.2 Speed 7
4.3 Dependability 7 4.31Dependability saves money 8
4.4 Flexibility 8 4.41 Flexibility saves resources 8 4.42 Flexibility increase speed of response 9
5.0 Conclusion 9
6.0 References 10
1.0Executive Summary
There are four operation objectives in Penang Mutiara which is quantity, speed, dependability and flexibility. Quantity is the number of goods or services. This article, I illustrate the way the hotel management, strategy and long-term strategy to promote the hotel.
2.0 Introduction
Mutiara Beach Resort Penang heralds a new standard for Asian resort hotels. Located on a prime beachfront at Teluk Bahang, otherwise known as the 'glowing bay', it nestles in 7.3 hectares (18 acres) of landscaped tropical greenery. All 438 of its spacious rooms enjoy sea and garden views. Here in this paradise of comfort and luxury, it has been claimed that nothing is unusual. The name Mutiara means 'pearl' and is also a term of endearment in the Malay language. A perfect description for an extraordinary resort with a lively Malaysian personality. Manned by a team of innovative and experienced staff, Penang Mutiara's service reflects Meritus Hotel & Resorts' efficiency and tradition of friendly hospitality.[1]
3.0Competitve Priorities of the Organization and Business Level Strategy
This part of the strategy used to manage stress Wernie Pearl Hotel in Penang. How to implement the strategy, and making the hotel's long-term strategy.
3.1
References: [1]http://www.penang-hotels.com/mutiara/ [2]Deresky, H. (2008). International Management-Managing Across Borders and cultures (6th Ed). New Jersey: Pearson Education. [3]http://www.bsdglobal.com [4]http://college.cengage.com/business/resources/casestudies/students [5]http://www.njnews.cn/o/ca603075.htm [6]www.nhtv.nl/site/loader/loader.aspx?DOCUMENTID=c4bc4744-8c9b-4620-9f6c-7873b6b214da [7]www.seqwaterstrategy.qld.gov.au/projects/stage_2_interim.html [8]www.fas.ie/pdf_files/ERGS_StageII_Form.pdf