The Founding Movie Analysis
The Founder is a film about a small entrepreneur, Ray Croc (Michael Keaton), who sells milkshake machines to fast food companies. The year is 1954 in Illinois, America. ‘Fast food’ services haven’t been ‘invented’ yet, drive-ins are popular but take long to give out food orders. Ray Croc sells milkshake machines to drive-ins in and around Illinois, his secretary phones to tell him that a drive-in, in California, has ordered 15 milkshake machines. Ray doesn’t believe this and sets out to find this drive-in.
When he finds this drive-in he finds a long line of people waiting outside the businesses entrance. He asks someone in the line and they said that they were waiting to order. Ray was shocked as this ‘drive-in’- McDonalds – was an order and …show more content…
The manager must ensure that his team has a clear understanding of the goal of the business. The McDonald brothers ensure that the teamwork within in their kitchen is very good and avoids all conflict, this is done by setting out the kitchen in the correct manner to avoid conflict and ensure fast production.
- Judgement/decision making: a manager has to continuously make decisions for the business, can be done spur of the moment or it can be done (should be) with great evaluation, immediate decisions making is sometimes vital to make capitalise the opportunity. Ray Kroc did this when he wanted to incorporate the sachet milkshakes, he thought about it in depth and came to the conclusion that it would be beneficial for McDonalds. Even though it was unethical to do this without the brothers’ permission.
- …show more content…
Manager must be able to understand the industry and market trends and competitors – in this case the manager will see that the consumers are resorting to ordering their groceries rather than buying takeout. He will then set a goal for the business while ensuring that it is aligned with the businesses core values and goals. This can be done by doing a competitor analysis. This is when a business considers the Porters 6 Forces Model (specifically the substitute products in the market), evaluates the strengths and weaknesses of the competitors and then McDonalds can adapt their marketing methods
When he finds this drive-in he finds a long line of people waiting outside the businesses entrance. He asks someone in the line and they said that they were waiting to order. Ray was shocked as this ‘drive-in’- McDonalds – was an order and …show more content…
The manager must ensure that his team has a clear understanding of the goal of the business. The McDonald brothers ensure that the teamwork within in their kitchen is very good and avoids all conflict, this is done by setting out the kitchen in the correct manner to avoid conflict and ensure fast production.
- Judgement/decision making: a manager has to continuously make decisions for the business, can be done spur of the moment or it can be done (should be) with great evaluation, immediate decisions making is sometimes vital to make capitalise the opportunity. Ray Kroc did this when he wanted to incorporate the sachet milkshakes, he thought about it in depth and came to the conclusion that it would be beneficial for McDonalds. Even though it was unethical to do this without the brothers’ permission.
- …show more content…
Manager must be able to understand the industry and market trends and competitors – in this case the manager will see that the consumers are resorting to ordering their groceries rather than buying takeout. He will then set a goal for the business while ensuring that it is aligned with the businesses core values and goals. This can be done by doing a competitor analysis. This is when a business considers the Porters 6 Forces Model (specifically the substitute products in the market), evaluates the strengths and weaknesses of the competitors and then McDonalds can adapt their marketing methods