the honest company
What’s the Honest Company ?
The Honest Company (sometimes Honest) is a consumer goods company, co-founded by Jessica Alba, that emphasizes non-toxic household products to supply the marketplace for ethical consumerism. The company is projected to do $150 million in 2014 sales and had an anticipated valuation of $1 billion as of November 2014. The company has raised multiple rounds of venture capital and anticipates an initial public offering in the near future. Honest serves the United States and Canada and is making plans to serve England, Australia and China in the near future.
2013 sales were $50 million. As of November 2014, the company had 275 employees and was projected to do $150 million in sales. 80% of its sales were online via a monthly subscription service with the remainder being done in department stores and discount warehouses.
Honest raised $70 million from venture capitalists in the summer of 2014 in preparation for an imminent initial public offering. The financing put a value on the company of $1 billion. Prior to the 2014 round of financing led by Wellington Management Company, the company had raised $52 million in financing fromICONIQ Capital, General Catalyst Partners, Institutional Venture Partners and Lightspeed Venture Partners. As of August 2014, the company's products were available at retail outlets in the United States and Canada. The company had plans to expand to England and Australia, but the summer 2014 funding was primarily to prepare for a launch in China. A company press release said the funding was to aid product development and expansion.
Whole Foods and Costco are its oldest retail distributors. The company began selling in Target Corporation on June 15, 2014. Other stores that carried the company's products by mid 2014 included Buy Buy Baby and Nordstrom. By the end of the third quarter of 2014, the company carried 90 products. Its leading selling product was diapers, at the time.
Honest is highly regarded for its
The Honest Company (sometimes Honest) is a consumer goods company, co-founded by Jessica Alba, that emphasizes non-toxic household products to supply the marketplace for ethical consumerism. The company is projected to do $150 million in 2014 sales and had an anticipated valuation of $1 billion as of November 2014. The company has raised multiple rounds of venture capital and anticipates an initial public offering in the near future. Honest serves the United States and Canada and is making plans to serve England, Australia and China in the near future.
2013 sales were $50 million. As of November 2014, the company had 275 employees and was projected to do $150 million in sales. 80% of its sales were online via a monthly subscription service with the remainder being done in department stores and discount warehouses.
Honest raised $70 million from venture capitalists in the summer of 2014 in preparation for an imminent initial public offering. The financing put a value on the company of $1 billion. Prior to the 2014 round of financing led by Wellington Management Company, the company had raised $52 million in financing fromICONIQ Capital, General Catalyst Partners, Institutional Venture Partners and Lightspeed Venture Partners. As of August 2014, the company's products were available at retail outlets in the United States and Canada. The company had plans to expand to England and Australia, but the summer 2014 funding was primarily to prepare for a launch in China. A company press release said the funding was to aid product development and expansion.
Whole Foods and Costco are its oldest retail distributors. The company began selling in Target Corporation on June 15, 2014. Other stores that carried the company's products by mid 2014 included Buy Buy Baby and Nordstrom. By the end of the third quarter of 2014, the company carried 90 products. Its leading selling product was diapers, at the time.
Honest is highly regarded for its