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The Impact of Technology on Communication

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The Impact of Technology on Communication
im Polytechnic | The Impact of Technology on Communication | Group Report – Class 09 | | Group Members: | Ola Ali Alsharqi - 20900533Hawra Abdulhadi Ali - 201000334Alyasia Hamad Albinali - 20900005Sarah Ahmed Alshaikh - 20091566 |

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Contents
Online Communication 3
The Message 3 Lasswell’s Model 4
Analyze the Audience of Bahrain Air 's Online Communication: 5 Purchasing Behavior: 5 Technological ability: 6
Persona: 7 Customer Characteristics: 7 Concluding Points: 8
Impact of technology on communication strategy: 8 Bahrain Air 's official website: 8 Facebook: 9 Twitter: 9 Youtube: 9
Recommendations: 10
Bibliography 11

Online Communication
Online communication allows people to communicate in numerous ways through the internet. Companies communicate with the public mainly through their official websites. One of the advantages that online communication offers is the low cost of it. This method is considered to be the cheapest technique to market and advertise any service or product. It allows companies to cut down their expenses by publishing information about their mission, vision and goals for low-price. The company will own an official page that represents the company on the internet or it might be having an account in a popular website such as Twitter and Facebook. Information on the internet would be available for the public to find at any time. Therefore customers would be updated with any new information about the service or the product that the company offers anywhere by logging into their offices page. Any existing company should be involved in online communication, because it reflects that the company is keeping on track with technology and trends. Twitter and Facebook are the latest trends for people. It gives them the chance to express their feeling and their thought. Another advantage would is that Companies being a part of such a world wide websites give them the ability to get in to people’s mind


Bibliography: 17506060. (n.d.). Retrieved from http://www.youtube.com: http://www.youtube.com/user/17506060?blend=1&ob=video-mustangbase Bahrain Air. (n.d.). Retrieved from http://www.bahrainair.net/: http://www.bahrainair.net/ Bahrain Air Facebook. (n.d.). Retrieved from http://www.facebook.com: http://www.facebook.com/bahrainair?sk=info Bahrain Air Twitter. (n.d.). Retrieved from https://twitter.com: https://twitter.com/#!/bahrain_air
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