the importance of effective communication towards improving organizational perfomance
CHAPTER ONE 1.0 Introduction This chapter introduces the background of of the study, statement of the problem .significant of the study, objective of the study, research questions, definition of the key terms, and the limitation of the study.
1.1 Background of the problem 1.1.1 Background of communication Hampto,S and Webber (1999,pg204)they defined communication as the exchange of thoughts ,messages or information between sender and receiver and inference of meaning. According to H.F Moore and F.B Kalupa (2005 :84-85) communication is the process of transmitting meaning between individuals. All human society is founded upon the human beings’ capacity to transmit intentions, desires, feelings, knowledge and experience from person to person.Second communication refers to the technical means of indirect or medicated communication embracing media from tribal drums, smoke signal and stone tablets to telegraphy printing, broadcasting and films. Communication is very important in any organization because communication is concerned with selling the image of organization as well as maintaining the relationship between the organization and the publics, also gives an organization a good foundation to work with the surroundings communities better by communicating with his customers to know what to add in production so that to answer the need of his customers. Without communication in organization it is difficult to answer the need of his customers, to fight against other competitors as well as to create and maintain good relationship between n internal and external stockholders. Therefore the researcher focused to find out the importance of effective communication in an organization so that to achieve the organization objectives. Through a case study of TBL , The study intends to assess the importance of effective communication
1.1 Background of the problem 1.1.1 Background of communication Hampto,S and Webber (1999,pg204)they defined communication as the exchange of thoughts ,messages or information between sender and receiver and inference of meaning. According to H.F Moore and F.B Kalupa (2005 :84-85) communication is the process of transmitting meaning between individuals. All human society is founded upon the human beings’ capacity to transmit intentions, desires, feelings, knowledge and experience from person to person.Second communication refers to the technical means of indirect or medicated communication embracing media from tribal drums, smoke signal and stone tablets to telegraphy printing, broadcasting and films. Communication is very important in any organization because communication is concerned with selling the image of organization as well as maintaining the relationship between the organization and the publics, also gives an organization a good foundation to work with the surroundings communities better by communicating with his customers to know what to add in production so that to answer the need of his customers. Without communication in organization it is difficult to answer the need of his customers, to fight against other competitors as well as to create and maintain good relationship between n internal and external stockholders. Therefore the researcher focused to find out the importance of effective communication in an organization so that to achieve the organization objectives. Through a case study of TBL , The study intends to assess the importance of effective communication