The Importance of Environmental Analysis
Running head: Environmental Analysis
The Importance of Environmental Analysis
Kitt C. Tolliver
HBA 562
Saint Leo University
ENVIRONMENTAL ANALYSIS 2
Abstract Environmental analysis is a strategic tool. It is a procedure to recognize all the outer and inner components, which can influence the association 's execution. The examination involves evaluating the level of risk or opportunity the elements may exhibit. These assessments are later deciphered into the choice making procedure. The investigation assists adjust techniques to the association 's surroundings. Businesses are greatly influenced by their environment. All the situational factors which determine day to day circumstances impact firms. So, businesses must constantly analyze the trade environment and the market.
There are many strategic analysis tools that a firm can use, but some are more common. The most used detailed analysis of the environment is the PESTLE analysis, but for our topic we will be using STEEP. This is a bird’s eye view of the business conduct. Managers and strategy builders use this analysis to find where their market currently. It also helps foresee where the organization will be in the future (www.pestleanalysis.com).
ENVIRONMENTAL ANALYSIS 3
A company I am a customer of and who I will be analyzing the role of Macro Environmental
Analysis and Perceived Task Environment at will be Starbucks. Starbucks open its first store in
1971 in Seattle’s historic Pike Place Market. Starbucks offered some of the world’s finest fresh roasted whole bean coffees. Starbucks grew from that one store location in 1971 to over 2000 stores worldwide and currently worth more than $55 billion dollars. A lot of Starbucks achievement is because of the way they treat their employee’s. Also
The Importance of Environmental Analysis
Kitt C. Tolliver
HBA 562
Saint Leo University
ENVIRONMENTAL ANALYSIS 2
Abstract Environmental analysis is a strategic tool. It is a procedure to recognize all the outer and inner components, which can influence the association 's execution. The examination involves evaluating the level of risk or opportunity the elements may exhibit. These assessments are later deciphered into the choice making procedure. The investigation assists adjust techniques to the association 's surroundings. Businesses are greatly influenced by their environment. All the situational factors which determine day to day circumstances impact firms. So, businesses must constantly analyze the trade environment and the market.
There are many strategic analysis tools that a firm can use, but some are more common. The most used detailed analysis of the environment is the PESTLE analysis, but for our topic we will be using STEEP. This is a bird’s eye view of the business conduct. Managers and strategy builders use this analysis to find where their market currently. It also helps foresee where the organization will be in the future (www.pestleanalysis.com).
ENVIRONMENTAL ANALYSIS 3
A company I am a customer of and who I will be analyzing the role of Macro Environmental
Analysis and Perceived Task Environment at will be Starbucks. Starbucks open its first store in
1971 in Seattle’s historic Pike Place Market. Starbucks offered some of the world’s finest fresh roasted whole bean coffees. Starbucks grew from that one store location in 1971 to over 2000 stores worldwide and currently worth more than $55 billion dollars. A lot of Starbucks achievement is because of the way they treat their employee’s. Also
References: What is Environmental Analysis? (23Feb2015). Retrieve: http://pestleanalysis.com/what-is-environmental-analysis/ Starbucks. (n/d). Retrieve: http://www.starbucks.com/about-us/company-information STEEP Analysis. (n/d). Retrieve: http://www.pestleanalysis.com/what-is-steep-analysis/ Environmental Analysis. (2Sep10). Retrieve: http://www.articlesbase.com/business-ideas-articles/environmental-analysis-3187060.html Perceived environmental uncertainty, information literacy and environmental scanning: towards a refined framework. (Jun 2012). Retrieve: http://www.ntu.edu.sg/home/sfoo/publications/2012/2012-InformationResearch.pdf