The Influence Of Sex In Advertising
I was given the topic that states we live in an age where advertisers cross the line. I have to agree with this statement. Advertisers will do almost anything to get there product or service out there to the consumer but when is it just too much? Money is one of the dominating factors as to why advertisers feel the need to cross the line. Sex sells; therefore it is used in advertisements although it is morally incorrect. Advertisers are also controversial which is not appropriate and can be very offensive.
It is understandable that it has become increasingly difficult to stand out from other products with the amount of variety we are offered in today’s day; but shouldn’t there be a more tactful way to do so? Advertisers are going to such extremes that when we have an ad break parents should be worried about what their child is exposed to. It varies from being …show more content…
overly explicit to implying a message that is inappropriate for a younger child to view. Advertising is very competitive and they always try to rise above one another, they will therefore go to any lengths to grab the most attention and ultimately real in the ‘big money’
Sex always draws the consumer’s attention; advertisers therefore use this knowingly to sell the product and to create a lasting image in the mind of the consumers even though it makes use of an inappropriate connotation. A very good example of using sex to sell a product would be the brand known as Calvin Klein. Calvin Klein is notorious for advertising their jeans in a very scandalous fashion and in the past has stirred up a great deal of controversy. here is a prime example of this.
Advertisers are increasingly controversial whether it being sexist or even racial discrimination. It is wrong to discriminate; we live in a country like South Africa who promotes equality so why are there still advertisements that are insensitive? These advertisements open old wounds of the past through subtle connotations such as racial discrimination which provokes and reminds us of the negativity of the past. Here is a dove ad which is a example of this. The ad appears to suggest that if you "scrub hard," your skin will transform from black to brown to white.
Here is another example of a controversial ad clearly indicating sexism. The advertisement is for a men’s magazine and the male is opening the cupboard to choose a new female and the bottom slogan states ‘Let us keep on dreaming of a better world’ This is very sexist and should not be seen as acceptable in society.
Bogart in 1972, offered a good metaphor to shed light on this issue: “a knife does not have honesty in itself. When you get it sharpened you do not make it more honest or not. Persuasive techniques are like sharpened knives. They are tools and, of course, the person who deals with these tools should have honest principles.” In conclusion advertisers should not feel the need to use sex or controversy in advertisements to manipulate the consumers to buy a product or service in order to obtain money. There are better and more morally acceptable ways to do this. Advertisers should always strive to be real honest and deliver what they promise.
I was given the topic that states we live in an age where advertisers cross the line. I have to agree with this statement. Advertisers will do almost anything to get there product or service out there to the consumer but when is it just too much? Money is one of the dominating factors as to why advertisers feel the need to cross the line. Sex sells; therefore it is used in advertisements although it is morally incorrect. Advertisers are also controversial which is not appropriate and can be very offensive.
It is understandable that it has become increasingly difficult to stand out from other products with the amount of variety we are offered in today’s day; but shouldn’t there be a more tactful way to do so?
Advertisers are going to such extremes that when we have an ad break parents should be worried about what their child is exposed to. It varies from being overly explicit to implying a message that is inappropriate for a younger child to view. Advertising is very competitive and they always try to rise above one another, they will therefore go to any lengths to grab the most attention and ultimately real in the ‘big money’
Sex always draws the consumer’s attention; advertisers therefore use this knowingly to sell the product and to create a lasting image in the mind of the consumers even though it makes use of an inappropriate connotation. A very good example of using sex to sell a product would be the brand known as Calvin Klein. Calvin Klein is notorious for advertising their jeans in a very scandalous fashion and in the past has stirred up a great deal of controversy. here is a prime example of
this.
Advertisers are increasingly controversial whether it being sexist or even racial discrimination. It is wrong to discriminate; we live in a country like South Africa who promotes equality so why are there still advertisements that are insensitive? These advertisements open old wounds of the past through subtle connotations such as racial discrimination which provokes and reminds us of the negativity of the past. Here is a dove ad which is a example of this. The ad appears to suggest that if you "scrub hard," your skin will transform from black to brown to white.
Here is another example of a controversial ad clearly indicating sexism. The advertisement is for a men’s magazine and the male is opening the cupboard to choose a new female and the bottom slogan states ‘Let us keep on dreaming of a better world’ This is very sexist and should not be seen as acceptable in society.
Bogart in 1972, offered a good metaphor to shed light on this issue: “a knife does not have honesty in itself. When you get it sharpened you do not make it more honest or not. Persuasive techniques are like sharpened knives. They are tools and, of course, the person who deals with these tools should have honest principles.” In conclusion advertisers should not feel the need to use sex or controversy in advertisements to manipulate the consumers to buy a product or service in order to obtain money. There are better and more morally acceptable ways to do this. Advertisers should always strive to be real honest and deliver what they promise.
It is understandable that it has become increasingly difficult to stand out from other products with the amount of variety we are offered in today’s day; but shouldn’t there be a more tactful way to do so? Advertisers are going to such extremes that when we have an ad break parents should be worried about what their child is exposed to. It varies from being …show more content…
overly explicit to implying a message that is inappropriate for a younger child to view. Advertising is very competitive and they always try to rise above one another, they will therefore go to any lengths to grab the most attention and ultimately real in the ‘big money’
Sex always draws the consumer’s attention; advertisers therefore use this knowingly to sell the product and to create a lasting image in the mind of the consumers even though it makes use of an inappropriate connotation. A very good example of using sex to sell a product would be the brand known as Calvin Klein. Calvin Klein is notorious for advertising their jeans in a very scandalous fashion and in the past has stirred up a great deal of controversy. here is a prime example of this.
Advertisers are increasingly controversial whether it being sexist or even racial discrimination. It is wrong to discriminate; we live in a country like South Africa who promotes equality so why are there still advertisements that are insensitive? These advertisements open old wounds of the past through subtle connotations such as racial discrimination which provokes and reminds us of the negativity of the past. Here is a dove ad which is a example of this. The ad appears to suggest that if you "scrub hard," your skin will transform from black to brown to white.
Here is another example of a controversial ad clearly indicating sexism. The advertisement is for a men’s magazine and the male is opening the cupboard to choose a new female and the bottom slogan states ‘Let us keep on dreaming of a better world’ This is very sexist and should not be seen as acceptable in society.
Bogart in 1972, offered a good metaphor to shed light on this issue: “a knife does not have honesty in itself. When you get it sharpened you do not make it more honest or not. Persuasive techniques are like sharpened knives. They are tools and, of course, the person who deals with these tools should have honest principles.” In conclusion advertisers should not feel the need to use sex or controversy in advertisements to manipulate the consumers to buy a product or service in order to obtain money. There are better and more morally acceptable ways to do this. Advertisers should always strive to be real honest and deliver what they promise.
I was given the topic that states we live in an age where advertisers cross the line. I have to agree with this statement. Advertisers will do almost anything to get there product or service out there to the consumer but when is it just too much? Money is one of the dominating factors as to why advertisers feel the need to cross the line. Sex sells; therefore it is used in advertisements although it is morally incorrect. Advertisers are also controversial which is not appropriate and can be very offensive.
It is understandable that it has become increasingly difficult to stand out from other products with the amount of variety we are offered in today’s day; but shouldn’t there be a more tactful way to do so?
Advertisers are going to such extremes that when we have an ad break parents should be worried about what their child is exposed to. It varies from being overly explicit to implying a message that is inappropriate for a younger child to view. Advertising is very competitive and they always try to rise above one another, they will therefore go to any lengths to grab the most attention and ultimately real in the ‘big money’
Sex always draws the consumer’s attention; advertisers therefore use this knowingly to sell the product and to create a lasting image in the mind of the consumers even though it makes use of an inappropriate connotation. A very good example of using sex to sell a product would be the brand known as Calvin Klein. Calvin Klein is notorious for advertising their jeans in a very scandalous fashion and in the past has stirred up a great deal of controversy. here is a prime example of
this.
Advertisers are increasingly controversial whether it being sexist or even racial discrimination. It is wrong to discriminate; we live in a country like South Africa who promotes equality so why are there still advertisements that are insensitive? These advertisements open old wounds of the past through subtle connotations such as racial discrimination which provokes and reminds us of the negativity of the past. Here is a dove ad which is a example of this. The ad appears to suggest that if you "scrub hard," your skin will transform from black to brown to white.
Here is another example of a controversial ad clearly indicating sexism. The advertisement is for a men’s magazine and the male is opening the cupboard to choose a new female and the bottom slogan states ‘Let us keep on dreaming of a better world’ This is very sexist and should not be seen as acceptable in society.
Bogart in 1972, offered a good metaphor to shed light on this issue: “a knife does not have honesty in itself. When you get it sharpened you do not make it more honest or not. Persuasive techniques are like sharpened knives. They are tools and, of course, the person who deals with these tools should have honest principles.” In conclusion advertisers should not feel the need to use sex or controversy in advertisements to manipulate the consumers to buy a product or service in order to obtain money. There are better and more morally acceptable ways to do this. Advertisers should always strive to be real honest and deliver what they promise.