Preview

The Long Tail Book Review

Powerful Essays
Open Document
Open Document
1567 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Long Tail Book Review
About the Author:

Chris Anderson was born on July 9, 1961. He is an American author. He was with The Economist for seven years, then joining WIRED magazine in 2001 where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the co-founder and chairman of 3DRobotics, a robotic manufacturing company.
His book The Long Tail: Why the Future of Business Is Selling Less of More appeared on the New York Times Nonfiction Best Sellers list. The details of which have been described in the review.
His next book, entitled Free: The Future of a Radical Price (2009) examines the advantages of a strategy where products and services are initially given to customers for free, and how businesses can profit more in the long run.
Anderson's third book, Makers: The New Industrial Revolution (2012), was based on his 2010 article, "Atoms Are the New Bits". The book describes how entrepreneurs using open source design, and 3D printing as a platform for driving resurgence of American manufacturing. The ideas he portrayed; such as crowdsourcing of ideas, utilization of available lower-cost design and manufacturing tools, and reviewing options to outsource capital-intensive manufacturing were highlighted in the February 2012 Harvard Business Review article, "From Do It Yourself to Do It Together".
In October 2007, Anderson, who has been described as an "aerial-reconnaissance enthusiast," flew a remote-controlled aircraft allegedly equipped with a camera over Lawrence Berkeley National Laboratory, causing security concerns when the aircraft crashed into a tree. The enthusiasm turned inspiration for co-founding 3D Robotics, a 2009 robotics manufacturing spin-off of the DIYdrones.com.

About the book:
The book is mainly aimed at connecting the younger graduate section of the United States. It discusses how business is at the

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Cs111 Unit 10

    • 473 Words
    • 2 Pages

    There are many challenges that can come up in the world of business. Without the proper tools or being properly prepared, navigating this harsh environment can be painstaking and difficult. This course has provided proper strategies that can be learned in the classroom, and transitioned into the real world. Many of these strategies have made me a stronger candidate to pursue the world of business.…

    • 473 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mr. Bowman indicated that the idea “free means not profitable” is a misconception, free is a relatively new phenomenon now. Facebook, amazon, Google and some TV &Radios use free to amass users, make their money from the advertising fee.…

    • 685 Words
    • 3 Pages
    Good Essays
  • Good Essays

    John Krakaur describes Chris McCandless as an intense young man who possessed a streak of stubborn idealism that did not mesh readily with modern existence. He strived for greatness and there was nothing stopping him. He believed it was possible to live without the luxuries given to us without complications. He wanted to live a great adventure, and he knew there was more to life than technology and education. He set out to find something greater than life itself but instead got lost into the wild.…

    • 732 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Per scholars and business professionals, pursing a higher education is important to business and professional development of an individual’s lifelong goals. Thus, the reason for pursuing a doctoral degree is it will help me advance society’s efforts in the field. The degree will allow me to research questions that can resolve complicated issues in the field of study. Furthermore, Walden University’s ranking in the National Science Foundation makes it a prestigious and accredited university to conduct my doctoral studies. With the tools and resources available through the university’s degree program pursuing my degree will be possible. Moreover,…

    • 1398 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    References: Kaipa, P. (2012, May/June). Steve Jobs and the art of metal model innovation. Ivey Business Journal, 76(3), 1-5.…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    accounting

    • 542 Words
    • 11 Pages

    ›Business Literacy test 3 1 3/3/2014 Unit Introduction The BUSS6000 teaching team Unit Coordinator Dr Helen Parker Lecturers Professor Marc Jones Stephen Chipkin Dr Zina O’Leary 5 Tutors Helen Parker Alexander Munro Bozena Pieniazek Lisa McCullough Alvin Valdez Annie Klein Wen Nian Serge Putilin (Senior Tutor) Luke Turner 6 2 3/3/2014…

    • 542 Words
    • 11 Pages
    Satisfactory Essays
  • Best Essays

    The Eight Sign Miracles

    • 1710 Words
    • 7 Pages

    [ 10 ]. Anderson, Norman. STEM Publishing: The writings of Norman Anderson. n.d. http://www.stempublishing.com/authors/Biographies/anderson.html (accessed September 21, 2011).…

    • 1710 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    01 SPRINGSMBA51028 1

    • 1236 Words
    • 5 Pages

    There are many businesses that we frequent in our day to day lives that are global in nature. We rarely give thought to their presence in another country. McDonald’s is a name that is recognized by all ages, in over 117 countries (Talpau & Boscor, 2011). McDonald’s is a 192.95 billion dollar restaurant industry (Bloomberg Industry Market Leaders). According to Kuratko (2013), McDonald’s is one of the biggest fast food industries in the world, due to the founder’s innovative ideas, not by inventing a product.…

    • 1236 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Wheelwright, S.C & Clark, K.B (1992) Revolutionzing new product development. New York, The free press.…

    • 4544 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Preliminary Business studies, Marianne Hickey, Tony Nader, Tim Williams, published 2005 by Cambridge university press.…

    • 1707 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Unit 13 Assignment

    • 1778 Words
    • 9 Pages

    2. Understand the implications of the regulatory framework for the process of recruitment and selection…

    • 1778 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Belonging Essay

    • 1234 Words
    • 5 Pages

    How do people’s ideas about belonging change due to passage of time and interacting with their world (family, friends, community, environment)?…

    • 1234 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Do you ever get so close to someone you can feel them mentally like if something bad happens to them you can feel it even if they don’t tell you. Yeah I had that. Goodbye is such a weird word isn't it. I mean what it it is saying is the bye is good when it's not at all bye isn’t a good thing. But somehow saying goodbye makes it better. It doesn’t because if you say bye or even goodbye it means that something or someone is leaving which is never good. What happened it you don’t see that person the last thing you heard from them was goodbye. It’s like they know they're leaving. I hate goodbyes. I’m rambling on again aren't I? I have done that a lot since...…

    • 1120 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Leadership and Management

    • 3312 Words
    • 10 Pages

    Hamel, G., & Breen, B. (2007). The Future of Management. Boston, MA: Harvard Business School Press.…

    • 3312 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    The Long Tail Book Report

    • 1310 Words
    • 4 Pages

    The three forces of the Long Tail are: Democratize Productions, Democratize Distribution, and Connect Supply and Demand. Democratizing production is giving people the means to 'produce' their own product. As I look at my doc on the bottom of my computer screen, I see GarageBand, iMovie, and Photoshop. Each of those programs enables me to create a piece of work, thus democratizing production. Democratizing Distribution…

    • 1310 Words
    • 4 Pages
    Powerful Essays