The Marketing of Blackmore
Executive summary:
This report was to investigate the company Blackmores, and different theories such as corporate communication, integrated marketing communication, corporate social responsibility, and green marketing or greenwashing. Blackmore is popular in Australia, and it is one of the top health providers for 80 years history. Blackmores’ main products are vitamins, minerals and herb supplemental medicine. This report introduces some features of corporate communication involving stakeholder relations, and it also advocates the importance of corporate communication theories in the communication between stakeholders relation. Moreover, this report introduces the concept of integrated marketing communication or advertisement, which is an important way of communication with customers. This strategy could help a company fully show their products’ characteristic and attract potential buyers. More, it also contains the theories of Corporate Social Responsibility, Green marketing and Greenwashing and corporate image. These theories give general information such as definition or some important features of these theories. Also at the end of each theory will be following with an analysis of Blackmores. For example, the performance of Blackmores’ company in corporate social responsibility is good because Blackmores is awarded by ethical covenant continuous four years. Blackmores’ products are recommended as green products because Blackmores always strive to decrease their environmental impact and minimize the waste in their product packaging and original resource. In last this report gives conclusion and reflection.
The Table of Content
2.2 Theory of corporate communication - 6 -
2.3 Theory of IMC - 7 -
2.4, IMC and advertising - 8 -
2.5 Theory---CSR - 9 -
2.6 The role of CSR within the organization - 10 -
2.7 Green marketing and Greenwashing - 10 -
2.8 Consistency of company communication messages - 11 -
2.9 Corporate image - 12 -
2.10
This report was to investigate the company Blackmores, and different theories such as corporate communication, integrated marketing communication, corporate social responsibility, and green marketing or greenwashing. Blackmore is popular in Australia, and it is one of the top health providers for 80 years history. Blackmores’ main products are vitamins, minerals and herb supplemental medicine. This report introduces some features of corporate communication involving stakeholder relations, and it also advocates the importance of corporate communication theories in the communication between stakeholders relation. Moreover, this report introduces the concept of integrated marketing communication or advertisement, which is an important way of communication with customers. This strategy could help a company fully show their products’ characteristic and attract potential buyers. More, it also contains the theories of Corporate Social Responsibility, Green marketing and Greenwashing and corporate image. These theories give general information such as definition or some important features of these theories. Also at the end of each theory will be following with an analysis of Blackmores. For example, the performance of Blackmores’ company in corporate social responsibility is good because Blackmores is awarded by ethical covenant continuous four years. Blackmores’ products are recommended as green products because Blackmores always strive to decrease their environmental impact and minimize the waste in their product packaging and original resource. In last this report gives conclusion and reflection.
The Table of Content
2.2 Theory of corporate communication - 6 -
2.3 Theory of IMC - 7 -
2.4, IMC and advertising - 8 -
2.5 Theory---CSR - 9 -
2.6 The role of CSR within the organization - 10 -
2.7 Green marketing and Greenwashing - 10 -
2.8 Consistency of company communication messages - 11 -
2.9 Corporate image - 12 -
2.10