The need for humans in the delivery of services in the evolving hospitality industry
ASSIGNMENT SHEET 1
Assignment title: The need for humans in the delivery of services in the evolving hospitality industry
Hand-out date: 9th April 2014
Hand-in date: 30th April 2014
Place: Moodle and Reception.
Grade %: 50%
Assignment overview:
To write an academic and speech report, encouraging student creativity.
Overall aim:
The student is to consider how he/she would imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research, contemporary thinking, and future predictions.
Learning outcomes (from the CRS):
1. define the principles and practices of marketing management as related to service management.
2. analyze the nature of services marketing within the hospitality industry.
3. recognize opportunities for research that can be applied in a marketing consulting environment.
Organization & methodology:
Imagine that you are about to give a conference address to a high level audience from the industry. Your address is titled:
"The need for humans in the delivery of services in the evolving hospitality industry”
Consider how you imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research, contemporary thinking, and future predictions. Your conference speech is to be supported by an academically written paper which will underpin your actual address. You therefore need to submit (a) an academic paper and (b) a speech (in the appendices).
The speech can be written in any style you wish based on the readership, e.g. conference delegates and media. However, it needs to be professionally presented and be coherent with the academic paper. The academic paper needs to:
i. include some of the following terms: culture, creativity, destruction, disruption, experiences, industry examples, innovation, key writers, perceived risk, relationships, the service offer, and any relevant theoretical
Assignment title: The need for humans in the delivery of services in the evolving hospitality industry
Hand-out date: 9th April 2014
Hand-in date: 30th April 2014
Place: Moodle and Reception.
Grade %: 50%
Assignment overview:
To write an academic and speech report, encouraging student creativity.
Overall aim:
The student is to consider how he/she would imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research, contemporary thinking, and future predictions.
Learning outcomes (from the CRS):
1. define the principles and practices of marketing management as related to service management.
2. analyze the nature of services marketing within the hospitality industry.
3. recognize opportunities for research that can be applied in a marketing consulting environment.
Organization & methodology:
Imagine that you are about to give a conference address to a high level audience from the industry. Your address is titled:
"The need for humans in the delivery of services in the evolving hospitality industry”
Consider how you imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research, contemporary thinking, and future predictions. Your conference speech is to be supported by an academically written paper which will underpin your actual address. You therefore need to submit (a) an academic paper and (b) a speech (in the appendices).
The speech can be written in any style you wish based on the readership, e.g. conference delegates and media. However, it needs to be professionally presented and be coherent with the academic paper. The academic paper needs to:
i. include some of the following terms: culture, creativity, destruction, disruption, experiences, industry examples, innovation, key writers, perceived risk, relationships, the service offer, and any relevant theoretical