The Paradox of Choice

It all comes down to one question. Is it better when you have more choices or when you have fewer choices? Most people would answer more choices as they would feel less limited because it is common to associate having more choices with having more freedom and having more freedom with having more welfare. In fact, this is not always correct as you may not have enough knowledge to know which may be the most beneficial to you in the long run. This is turn relates to what is best known as the paradox of choice because we may think we have more but in reality we have less and find ourselves in a far more complex situation. The paradox of choice explains in depth how certain individuals and societies are affected when the matter of choice comes into the equation. The modern society in which we live today is heaving with individuals and societies in an on-going struggle in regards to making decisions as they have turned out to be more complicated and time consuming due to a large variety of choices which often lead to paralysis (Rosenthal). According to research conducted on societies, American societies in particular, paralysis occurs because most people tend to never make decisions when they have many choices. Individuals now also find themselves somewhat paralyzed when it comes to determining their career aspirations as there are a number of options and at first glance it’s fairly difficult to establish which is best. In fact, having more choices is beneficial as you have a number of options to choose from; however, people tend to forget there’s a dark side to the situation. One of the more glaring issues concerning this matter is that health centres now provide certain treatment options to individuals. For many people this is ideal as they are able to choose for themselves what treatment they will undertake but the palpable question is, “are you qualified enough to know what the best treatment solution is for you?” Prescription medicines are advertised on television