MTV doesn’t just broadcast in the United States from years of popularity MTV has grown so that audience and ratings numbers would boost:
MTV is probably the most impressive global youth TV phenomenon, however. With Separate indigenous music video networks including MTV Latino, MTV Brazil, MTV Europe, MTV Mandarin, MTV Asia, MTV Japan, and MTV India, the network has the ability to reach a large proportion of the world’s youth literally overnight. (Walker, 1)
The network MTV impacts day to day current events and is still a major part of today’s pop and social culture. According to A Cultural History of the United States: Pop Culture, “By 1990, MTV was seen in at least 50 million American homes.”(Kallen, 88-89). Even almost a decade after MTV was first launched, their audience in America alone stood substantial over other networks. The amount of ratings MTV was getting had to be due to their
Cited: Curtin, Michael. "Reality television." World Book Student. World Book, 2013. Web. 5 Feb. 2013. Kallen, Stuart A. A Cultural History of the United States The 1990s. San Diego: Lucent Books, 1999. Print. Kallen, Stuart A. The 1990s. San Diego: Greenhaven Press, 2000. Print. "MTV." World Book Student. World Book, 2013. Web. 5 Feb. 2013. Walker, Chip. “Can TV save the Planet?.” American Demographics. May 1996: SIRS Renaissance. Web. 28 Jan. 2013.