The Recalcitrant Director at Byte Products, Inc.
The Future of GAP Inc.
Case: 25
Strategic Management
MGT 403
Sec-B
Prepared For
Tanvir H DeWan
Coordinator, CBA Department
Prepared By Name | ID | Program | Afruja Akter Jisa | 09202055 | BBA | Selina akter | 09202063 | BBA | Sumaia Rahman Nancy | 09202037 | BBA |
Zahirul Haque 09302014 BBA
Md Mehdi Hassan 09202077 BBA
Md Rakib Hasan 09202054 BBA
Current Situation
A. Current Performance: Gap Inc. was one of the leading International specialty retailers offering clothing, accessories and personal care products for men, women, children, and babies. The company primarily conducted its business through four business divisions: Old Navy, Gap, banana republic, Forth & Towne Brands and others. It primarily operated in North America. Gap division’s brands also included Gap Kids, baby Gap, and Gap Body. In June 2006, the company operated 3,070 stores, including Gap, banana republic, and Old Navy stores throughout the U.S., as well as in Canada, the UK, France, and Japan.
Old Navy targeted cost-conscious shoppers. Old Navy stores offered selections of apparel, shoes, and accessories for adults, children, and infants as well as other items, including personal care products. Old Navy also offered a line of maternity and plus sizes in its stores. The Old Navy division recorded revenues of $6.86 billion in fiscal year 2006, an increase of 1.6% over 2005.
The banana republic brand offered a more sophisticated dress-casual and tailored apparel, shoes, and accessories for adults. Its products ranged from apparel, including intimate apparel, to personal care products. The banana republic division recorded revenues of $2.3 billion in fiscal year 2006, an increase of 1.4% over 2005.
Other divisions included Forth & Towne and direct, as well as international sales programmers. Forth &
Case: 25
Strategic Management
MGT 403
Sec-B
Prepared For
Tanvir H DeWan
Coordinator, CBA Department
Prepared By Name | ID | Program | Afruja Akter Jisa | 09202055 | BBA | Selina akter | 09202063 | BBA | Sumaia Rahman Nancy | 09202037 | BBA |
Zahirul Haque 09302014 BBA
Md Mehdi Hassan 09202077 BBA
Md Rakib Hasan 09202054 BBA
Current Situation
A. Current Performance: Gap Inc. was one of the leading International specialty retailers offering clothing, accessories and personal care products for men, women, children, and babies. The company primarily conducted its business through four business divisions: Old Navy, Gap, banana republic, Forth & Towne Brands and others. It primarily operated in North America. Gap division’s brands also included Gap Kids, baby Gap, and Gap Body. In June 2006, the company operated 3,070 stores, including Gap, banana republic, and Old Navy stores throughout the U.S., as well as in Canada, the UK, France, and Japan.
Old Navy targeted cost-conscious shoppers. Old Navy stores offered selections of apparel, shoes, and accessories for adults, children, and infants as well as other items, including personal care products. Old Navy also offered a line of maternity and plus sizes in its stores. The Old Navy division recorded revenues of $6.86 billion in fiscal year 2006, an increase of 1.6% over 2005.
The banana republic brand offered a more sophisticated dress-casual and tailored apparel, shoes, and accessories for adults. Its products ranged from apparel, including intimate apparel, to personal care products. The banana republic division recorded revenues of $2.3 billion in fiscal year 2006, an increase of 1.4% over 2005.
Other divisions included Forth & Towne and direct, as well as international sales programmers. Forth &