The Canadian Forces is a federally funded, crown organization in charge of our country’s defense and freedom (can add more detail for each organization. i.e. brief history). Scotiabank is one of the five largest financial institutions in Canada, and is a name many people recognize and trust. These two organizations are very different in many ways such as how they are managed, funded and even perceived. The goal of this report is to detail each organization’s recruitment and selection processes, and then compare them in terms of similarities and differences.
The Canadian Forces
Recruitment
The Canadian Forces use a variety of tools to attract and retain its members. In the eyes of the world and Canadians a like, the CF are portrayed as an efficient and effective group of professionals. They achieve this by demonstrating, professionalism, courage, honesty, loyalty and respect. Using employer branding as a recruitment tool they promote these core values and benefits to attract eligible Canadians.
Employer Branding:
The Canadian forces use employer branding to attract Canadians who are fit for duty. In doing this they have made available a wide array of benefits for their soon to be members. These benefits include training, health and dental care, vacation, pension, maternity leave, personal support, leisure time and moving cost.
The CF also has in place a great education benefit program. This program offers paid tuition and books; in return they will expect that you serve 2 months for every month of education they have paid for. Many benefits in the personal support section are aimed at making the lives of military families easier. The CF understands that the loyalty and professionalism demonstrated by the member would not be made possible without the support of that member’s family. Offering benefits to the member’s family is crucial in retaining that member. The following is a list of benefits offered to family members: * Community