The Role of Public Relations

The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people, companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes to build more efficient relationships with current and possibly new business along with the public (PRSA, 2014). Understanding the attitudes, the interest of consumers, faculty and many other groups involved in the relations side of the job is the most essential part of the job. Public relations has an immense history regarding how it became a major part of our lives as well as the founder of PR and how it has changed the working environment today. Dating back all the way to the ancient times, public relations was in fact a part of a daily routine that has been proven by ancient artifacts. These artifacts consist of brochures, bulletins used on material similar to a paper-like substance. In these scriptures were the teachings of specific techniques to improve farming and other harvesting strategies (Smith, 2004). One of the founders of public communication was Ptah-hotep, an accomplice to one of the many Egyptian pharaohs, introduced his idea of letting the public be aware of the events taking place at that time. He encouraged the people to speak clearly, catch the audience’s attention and maintain proper poise when lecturing to their people. As we jump ahead in time to the colonization of America, an abundant amount of tactics were taken to spread idea of public relations. For instance during the American Revolution, groups such as the Caucus club and The Committee of Correspondence were all created to benefit their communication customs during the war (Smith,