The Star Performer Case Study
Keep it vague
Generalization
Value: Design, Safety, Science; Social and communal responsibility (Green chemistry);
Accountability;
Mission
● Develop a safer environment by using temperaturesensitive utensils
● Add color to your kitchen tools and appreciate your own design Budget:
Price of products
Plant and equipment (Expansion)
Marketing Campaign
Sales Volume: Target, Ralphs
Salesperson
Mission and Value
We have three keywords for our value: Utility, Accountability and Individuality. First, utility. Our goal is to use science to make people’s life easier and better. For our household customers, they can make it really easy for people to protect themselves from the danger of being burnt. For our potential industrial users, it is more practically important. As
Christine said, there are a lot injury cases every year because of the temperature. By using this lowcost product, we can make the working environment really safer and better for workers. So we think this is definitely a valuable thing to promote. Second, accountability. Our company produces socially accountable product. We are a socially responsible company that wants to promote the Green Chemistry. Different from other manufacturers, our ingredients that constitutes the product are a hundred percent environmental. They will do no contamination to the environment so this is the accountability for the environment that we want to promote. By using our product, the customers will also be more accountable for their own safety and the safety of the people that they care about. For parents, how will you tell your little kids when not to touch a hot plate or spoon? For teachers and professors, how will you tell your students not to touch a beaker or a tube when they are hot? There are many scenarios that you may accidentally hurt yourself because of the temperature. So by using our product, you can be more accountable for your life and keep safe. Last but not least,
Generalization
Value: Design, Safety, Science; Social and communal responsibility (Green chemistry);
Accountability;
Mission
● Develop a safer environment by using temperaturesensitive utensils
● Add color to your kitchen tools and appreciate your own design Budget:
Price of products
Plant and equipment (Expansion)
Marketing Campaign
Sales Volume: Target, Ralphs
Salesperson
Mission and Value
We have three keywords for our value: Utility, Accountability and Individuality. First, utility. Our goal is to use science to make people’s life easier and better. For our household customers, they can make it really easy for people to protect themselves from the danger of being burnt. For our potential industrial users, it is more practically important. As
Christine said, there are a lot injury cases every year because of the temperature. By using this lowcost product, we can make the working environment really safer and better for workers. So we think this is definitely a valuable thing to promote. Second, accountability. Our company produces socially accountable product. We are a socially responsible company that wants to promote the Green Chemistry. Different from other manufacturers, our ingredients that constitutes the product are a hundred percent environmental. They will do no contamination to the environment so this is the accountability for the environment that we want to promote. By using our product, the customers will also be more accountable for their own safety and the safety of the people that they care about. For parents, how will you tell your little kids when not to touch a hot plate or spoon? For teachers and professors, how will you tell your students not to touch a beaker or a tube when they are hot? There are many scenarios that you may accidentally hurt yourself because of the temperature. So by using our product, you can be more accountable for your life and keep safe. Last but not least,