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the study
Activity 1

Investigation

The answers to these questions should help you to organise your ideas.

Remember that your event should be clearly aimed at your chosen target audience.

Investigation
What did you decide?

Teacher feedback
Response to feedback
What event did you decide to create a video for?
I have chosen to do my video on the 2014 fifa world cup

Why did you not choose the other videos?
Because I know more about football in general so this gives me an advantage.
What is the target audience for your event?
My target audience is for everyone who is interested in football

Be more specific?
My target is for the people who are going to
What details do you need to know about the event? Date, start time and duration
When it starts and when it ends, The 16 qualifying teams,
Thursday 12th June to Sunday 13th July

Research start times and where is it taking place?
Thursday 12th June to Sunday 13th July, brazil –Rio de Janeiro
What elements could you include in your video to make it engaging?
Interesting colors and sound affects

Explain why you are using these?
To attract more people into the 2014 world cup.

Teaser video
How did you decide on the content for the video?

How did you decide on the soundtrack?

If you added a voice-over, how did it improve the video?

What did you do to ensure that your video was of the right length – between 45 seconds and one minute?

In what format did you save the teaser video and why?

Ask your test buddy and teacher to check that the teaser video meets the CAB requirements. (Questionnaire)
What feedback did you receive? What action did you take as a result of the feedback?

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