During the early 1900s, the practice of medical science became accepted in our society. Many of the Swedish massage was mingled in with those of medical doctors and medical practices. (A type of "mechano-therapy" emerged of a combination with other therapist preformed by a physician or a nurse's assistant.) Over time, these practices were absorbed into what would be general medicine. In the 1920s Masseurs and Masseuses had lost most of their market to doctors. They mainly found work with wealthy individuals who wanted a general, relaxing form of massage. After World War ll, a group of massage operators formed the American Association of Masseurs and Masseuses. This later became the forerunner of today's American Massage Therapy Association (AMTA). The goal of these associations is to raise the status of massage as a unique and effective treatment for healing. In the 1980s the AMTA was formed. The first thing they did was establish a code of ethics and change their titles from masseurs and masseuses to massage therapist. Now the profession of massage is enjoying renewed vigor and influence in alternative medicine. Recent trends have pointed the continuing promise and growth of massage therapy as a health care career.
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