Legibility and readability govern the fundamental qualities of a typeface, while aesthetics of a typeface manifest what a cultural code evokes. Although the Super Normal typefaces are characterized with timeless and restricted characteristics, they are not tedious. Indeed, the typefaces in the study, in order to celebrate normality, have been branded by the era they were born. The design of Bodoni embodies a considered eminent figure of the eighteenth century, recalling the spirit and sensitivity of the Enlightenment that encompassed mathematic and rational direction. Whereas Georgia, Tahoma and Verdana, riding the wave of developing digital technology, keep sharpness, screen-friendliness and approachability in design. Not only reflect the growing ease with technology, but also the rising changes in daily habits and customs.
Although equipped with moderate identities that propelled through time, the Super Normal cases here bear the same principle of pursuing symmetry in the typefaces. As a timeless principle of visual perception, symmetry, when related to the type design, it conveys stability and harmony that are apparent in structures, serifs, terminals and axes. Serif and terminals in the ten cases are clear and elegant without useless decorations, which are illustrated to increase legibility on the one hand, and balance …show more content…
With classic proportion, it holds up current constraints, being accessible and that accessibility is timely and timeless. Super Normal typefaces are built in response to the fundamental comprehension that function is paramount, restraint aesthetics is crucial and adaptability is essential. Their usage in one generation is the rediscovery and adaptability in the next. It is a divergent process for the next generation to embrace the inheritances of those types. The resonance keeps a typeface staying Super