The Use Of Alliteration In A Fitness Magazine

Culturally, from a mostly western culture, and from a stereotypical viewpoint, the 'attractive' male body is considered to have a bulky upper body, enormous arms, and shredded six pack abs. Fitness magazines use specific adjectives, and include techniques such as hyperbole, alliteration and metaphors to convince and attract the target audience that their product will provide them with the information needed to obtain the 'perfect' body. Alliteration is used to generate rhythm and flow, to create emphasis on certain words and to create an eye popping cover. All of these concepts are used in magazines so that the target audience will want to buy the magazine.

The alliteration the fitness magazine FITNESSRX, uses emphasis with words and headers,