The Walt Disney Company: Strategic Initiative
The Walt Disney Company: Strategic Initiative
Amy Doggett, Cherelyn Rodgers, Joanna Poehl, Laura Glod, Tracy Grigsby
Finance for Business – FIN 370
Brenda Jaber
University of Phoenix
December 22, 2008
The Walt Disney Company: Strategic Initiative Most successful organizations practice strategic planning. These organizations benefit not only from having a plan, but also from the planning process itself. The plan is the road map to success, and the planning process unites organizational leadership and enhances the communicating of critical company information. Today’s volatile marketplace demands that employees, work groups, and organizations have a clear understanding of their roles, the products and services they offer, and the processes they use to navigate opportunity to create an outcome-based organization culture.
The Benefits In the face of rapid change, organizations have realized they cannot compete on a global basis without a strategic plan that encourages innovation and creates knowledge internally and that builds customer loyalty to their products and services. A strategic plan provides the path an organization will take in the future. Future planning helps to determine (whether a company will stay on course or follow a different direction ran in the past); the predictions of how the marketplace, customer base, and product line will change or react to the future; and the calculated risk that the organization will need to bear to move in that direction. During strategic planning, organizations set their priorities for the next two to five years and identify how major resources are allocated. If done correctly, the strategic plan should be a document that motivates employees to achieve the plan’s stated goals and tactics. When realignment or redirection takes place, the plan explains the change and refocuses the organization’s efforts by redefining the organizational goals and major tactics.
Proposed Strategic Initiative The
Amy Doggett, Cherelyn Rodgers, Joanna Poehl, Laura Glod, Tracy Grigsby
Finance for Business – FIN 370
Brenda Jaber
University of Phoenix
December 22, 2008
The Walt Disney Company: Strategic Initiative Most successful organizations practice strategic planning. These organizations benefit not only from having a plan, but also from the planning process itself. The plan is the road map to success, and the planning process unites organizational leadership and enhances the communicating of critical company information. Today’s volatile marketplace demands that employees, work groups, and organizations have a clear understanding of their roles, the products and services they offer, and the processes they use to navigate opportunity to create an outcome-based organization culture.
The Benefits In the face of rapid change, organizations have realized they cannot compete on a global basis without a strategic plan that encourages innovation and creates knowledge internally and that builds customer loyalty to their products and services. A strategic plan provides the path an organization will take in the future. Future planning helps to determine (whether a company will stay on course or follow a different direction ran in the past); the predictions of how the marketplace, customer base, and product line will change or react to the future; and the calculated risk that the organization will need to bear to move in that direction. During strategic planning, organizations set their priorities for the next two to five years and identify how major resources are allocated. If done correctly, the strategic plan should be a document that motivates employees to achieve the plan’s stated goals and tactics. When realignment or redirection takes place, the plan explains the change and refocuses the organization’s efforts by redefining the organizational goals and major tactics.
Proposed Strategic Initiative The