The Wireless Revolution: Fast Food and Smart Technology
Imagine you’re walking down a busy sidewalk to an early meeting when your smartphone dings. A message pops up, noting you haven’t stopped for your usual egg sandwich and latte. A mobile app tells you the nearest Dunking Donuts is three blocks over. Another app brings a coupon for breakfast at a McDonald’s around the corner. You decide. With a few taps, you order, specify a pick-up time and pay, never breaking stride.
The future of fast food is quickly becoming faster food with mobile applications, one-click order and pay, and smart technology to analyze all the information allowing for a more convenient, faster experience that is sure to follow you from mealtime to mealtime.
Today, the future of eating out lies in experiments at Burger King, Domino’s, McDonald’s, Wendy’s and the many other companies in the $707 billion worldwide fast-food market. Restaurant chains want to use technology – theirs and yours – to create an intimate customer experience. Your personal device and the restaurant’s own systems for sensing, analyzing and transacting will exchange data, for your convenience and their profit (Nash).
In past years a fast-food restaurant’s menu differentiated if from competitors; for example, Hardee’s and the Monster Thick Burger or Wendy’s and the Baconator. Now Information Technology is the differentiator. Customers want faster, more accurate ordering, e-coupons and more options for payment such as PayPal or Google Wallet, says Darren Tristano, a consultant at Technomic, a restaurant industry research firm that recently surveyed 500 consumers about technology priorities. (Nash)
Mobile applications are also playing a major role in how the consumer thinks about ordering from their favorite fast food chain. ZippyYum announced an innovative, new mobile app that significantly improves the experience of ordering fast food online. Developed for SUBWAY, the free application replicates the visual, in-store experience of ordering a sandwich, while
The future of fast food is quickly becoming faster food with mobile applications, one-click order and pay, and smart technology to analyze all the information allowing for a more convenient, faster experience that is sure to follow you from mealtime to mealtime.
Today, the future of eating out lies in experiments at Burger King, Domino’s, McDonald’s, Wendy’s and the many other companies in the $707 billion worldwide fast-food market. Restaurant chains want to use technology – theirs and yours – to create an intimate customer experience. Your personal device and the restaurant’s own systems for sensing, analyzing and transacting will exchange data, for your convenience and their profit (Nash).
In past years a fast-food restaurant’s menu differentiated if from competitors; for example, Hardee’s and the Monster Thick Burger or Wendy’s and the Baconator. Now Information Technology is the differentiator. Customers want faster, more accurate ordering, e-coupons and more options for payment such as PayPal or Google Wallet, says Darren Tristano, a consultant at Technomic, a restaurant industry research firm that recently surveyed 500 consumers about technology priorities. (Nash)
Mobile applications are also playing a major role in how the consumer thinks about ordering from their favorite fast food chain. ZippyYum announced an innovative, new mobile app that significantly improves the experience of ordering fast food online. Developed for SUBWAY, the free application replicates the visual, in-store experience of ordering a sandwich, while
Cited: Fast Food Gets PersonalCIO34-41 PRWeb Online Visibility from Vocuswww.prweb.com/printer/9642977.htm Slideshow10 Ways Tech is Making Fast Food Personal www.cio.com/slideshow/detail/93139 Technology for Fast Food 's Futurewww.articles.latimes.com/2003/aug/04/business/fi-mcdonalds4 unknownITineraryforvisionwww.itineraryforvision.wordpress.com/2011/05/21/fast-food-even-faster