Tiger Woods Crisis Essay
THE TIGER WOODS’ CRISIS
Crises can arise at anytime no matter industry. Crisis management determines how a problem is prepared or handled. It can determine if an image or reputation can be rebuilt (Bernstein, 2012). Tiger’s infidelity and car accident qualified as a crisis because it had a negative impact on his life (Brown, 2012). Perceptions are more than reality, and the perception of Tiger Woods’ as a role model and family man were changed because of his repeated acts of infidelity.
Overview of Image Restoration Theory
The key to understanding image repair strategies is to consider the nature of the attacks that prompt or instigate a crisis (Larsen, 2006). As long as the audience thinks a company, or in this case Tiger …show more content…
And thank you for joining me.
Many of you in the room are my friends. Many of you in this room know me. Many of you have cheered for me, or worked with me, or supported me, and now, every one of you has good reason to be critical of me.
I want to say to each of you, simply, and directly, I am deeply sorry for my irresponsible and selfish behavior I engaged in.
I know people want to find out how I could be so selfish and so foolish. People want to know how I could have done these things to my wife, Elin, and to my children. And while I have always tried to be a private person, there are some things I want to say.
Elin and I have started the process of discussing the damage caused by my behavior. As she pointed out to me, my real apology to her will not come in the form of words. It will come from my behavior over time. We have a lot to discuss. However, what we say to each other will remain between the two of us.
I am also aware of the pain my behavior has caused to those of you in this room. I have let you down. I have let down my fans. For many of you, especially my friends, my behavior has been a personal disappointment. To those of you who work for me, I have let you down, personally and professionally. My behavior has caused considerable worry to my business
Crises can arise at anytime no matter industry. Crisis management determines how a problem is prepared or handled. It can determine if an image or reputation can be rebuilt (Bernstein, 2012). Tiger’s infidelity and car accident qualified as a crisis because it had a negative impact on his life (Brown, 2012). Perceptions are more than reality, and the perception of Tiger Woods’ as a role model and family man were changed because of his repeated acts of infidelity.
Overview of Image Restoration Theory
The key to understanding image repair strategies is to consider the nature of the attacks that prompt or instigate a crisis (Larsen, 2006). As long as the audience thinks a company, or in this case Tiger …show more content…
And thank you for joining me.
Many of you in the room are my friends. Many of you in this room know me. Many of you have cheered for me, or worked with me, or supported me, and now, every one of you has good reason to be critical of me.
I want to say to each of you, simply, and directly, I am deeply sorry for my irresponsible and selfish behavior I engaged in.
I know people want to find out how I could be so selfish and so foolish. People want to know how I could have done these things to my wife, Elin, and to my children. And while I have always tried to be a private person, there are some things I want to say.
Elin and I have started the process of discussing the damage caused by my behavior. As she pointed out to me, my real apology to her will not come in the form of words. It will come from my behavior over time. We have a lot to discuss. However, what we say to each other will remain between the two of us.
I am also aware of the pain my behavior has caused to those of you in this room. I have let you down. I have let down my fans. For many of you, especially my friends, my behavior has been a personal disappointment. To those of you who work for me, I have let you down, personally and professionally. My behavior has caused considerable worry to my business