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tim tam

Executive Summary

This report is focus on Arnott 's Tim Tams which are taken part in the Biscuit Industry in Australia. On the other hand, this report shows the Strength, Weakness, Opportunities and Threat of Arnott’s Tim Tam via the PEST Analysis, SWOT Analysis, and Porter 's Five Forces Analysis. In the first part of report, the market size, market growth will be shown to people to help them understand more about this industry. In the market size and market growth, people will see the number of money they earned, the products that they sell. Secondly, this report will focus on the biggest brand of Biscuit which has the majority on the market size and the market growth. People will see the history and development, the missions and Analysis of Arnott’s to know that why this brand stronger than other.

Table of Content
Introduction…………………………………………………………………..…P4
Market Background…………………………………………………………………..…P5
Market Size…………………………………………………………………………..….P5
Market Growth……………………………………………………………………….…P5
Market Share………………………………………………………………………..…...P6
The Target Market................................................................................................P6
Company History Background…………………………………………………...….......................P7
PEST Analysis................................................................................................................P8
SWOT Analysis………………………………………………………………………....P9-10
• Strength…………………………………………………………………P9
• Weakness……………………………………………………….........….P9
• Opportunity……………………………………………………...…..….P10
• Treats………………………………………………………...………….P10
PORTER 'S FIVE FORCES Analysis...................................................................P11
Conclusions...........................................................................................................P12
Recommendations.................................................................................................P13

References: • http://www.ibisworld.com.au.ezproxy.lib.swin.edu.au/industryau/default.aspx?indid=107 • http://www.arnotts.com/ • http://ezproxy.lib.swin.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=anh&AN=200803081036771728&site=ehost-live&scope=site) 14

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