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MARKETING
ASPECT

SCOPE OF MARKETING * Introduction

* Executive summary

* Major Assumptions

* Service Description

* Market Strategy

* Channel of Distribution

* Channel of Distribution Analysis * Comparison of Services with its Competitors * Areas of Dispersion * Survey questionnaire * Survey Questionnaire Results * Analysis of Survey Questionnaire * Description of existing competitors * Demand * Total household population in the target cities * Annual population growth rate for the target cities * Historical population for the three target cities * Computation for the potential demand and actual demand of target cities * Average growth rate for the population of local tourist in Cebu; 2004-2008 * Population of local tourist in Cebu; 2004-2011 * Computation for actual demand of local tourist * Average growth rate for the population of foreigners in Cebu; 2004-2010 * Historical population of foreigners in Cebu * Actual demand for foreigners in Cebu * Summary of past demand * Demand analysis * Computation of the past and projected demand * Past and projected demand summary * Past and projected demand analysis * Line fitting of past and projected demand * Line fitting of past and projected demand analysis * Supply * List of competitors * Competitors * Supply calculation * Top three direct competitors * Historical supply of the three competitors * Summary of supply of the three competitors * Supply of the three competitors analysis * Total supply * Supply analysis * Computation of past and projected supply * Past and projected supply summary analysis * Line fitting of the past and projected supply * Line fitting of the past and projected supply analysis * Summary of past demand and supply * Summary of projected demand and projected supply * Past demand - past

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