Preview

To what extent does success in china depend on businesses changing their products and services in order to meet local needs?

Powerful Essays
Open Document
Open Document
1578 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
To what extent does success in china depend on businesses changing their products and services in order to meet local needs?
Success for a business in a large market such as china can be a very difficult thing to achieve; there are many factors that can affect the success or failure of a business that decides to merge into China’s markets. Most people would assume that due to the very large population of china (roughly 1.35 billion/1,363,496,913) operating a business there would not be a problem, this however is incorrect, just because there is lots of people there doesn’t for a minute make it any easier to set u-p and run a successful business.
The main point I would say that is essential to success in china is adaptation. If a business is able to adapt well to its surroundings, i.e. the ability to easily change its products and services to match the needs of the local consumer.
Just because a company has been successful in other large countries with big markets, does not mean that they have what it takes to succeed everywhere. Being able to change a product range, or the way a service is provided to the consumer needs to be carried out in order to do well in China. Take for example Starbucks coffee, what Starbucks did right in China is a perfect example of how food brands can succeed despite rising labour and real estate costs, and increased competition on the Mainland. Instead of trying to force onto the market the same products that work in the U.S, such as whip cream-covered frozen coffee concoctions, Starbucks developed flavours (such as green tea-flavoured coffee drinks) that appeal to local tastes. This change in the products that Starbucks offer is the reason why people in china bought into the Starbucks chain, by seeing products that they would normally drink, and having drinks made to their own needs and wants Starbucks was able to cater precisely to what they wanted by doing research into what would work well. As well as the products, Starbucks also changed the way in which the consumers actually got their drinks. Rather than pushing take-out orders, which account for the

You May Also Find These Documents Helpful

  • Good Essays

    Timbuck2 Case Study

    • 869 Words
    • 4 Pages

    The decision to expand Timbuk2 to China seems to be a very complex one. China is the fastest growing emerging market. Although it offers massive projections for expanding businesses, success may be difficult without proper knowledge and proficiency. China’s size--- with a market cap of approximately 1.5 billion people---, quite frankly, can either be its biggest asset or its biggest shortcoming. The Chinese market has many challenges and advantages that could either benefit or prove detrimental to Timbuk2 if the corporation does not handle this situation carefully and in a certain manner.…

    • 869 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    EGT1 Task4

    • 1075 Words
    • 3 Pages

    There are many cross cultural differences that would need to be taken into consideration if a US company were to expand into China.…

    • 1075 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    EGT1 Task 4

    • 922 Words
    • 3 Pages

    The world is changing in many different areas, and one of the many different ways it's changing is how businesses change and continue to grow. When businesses grow and expanded there are possibilities of gaining access into new markets that need to be understood before entering. Business markets in China are completely different than markets over here in the United States. We need to take a look at some of those differences.…

    • 922 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Bus 421 Final

    • 1235 Words
    • 5 Pages

    Marketing in Chain: China is a very large country and the population of the country is also very large. China provides various business opportunities around the world and that Google is one of them. Many companies had taken the chance of venturing into the Chinese markets and most of them are making great progress. They are all there for the purpose…

    • 1235 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Opportunities 1. The enterprise expand with high growth rate in China (50%) 2. The increasing of Chinese purchasing power and brand awareness 3. The increasing needed of functional and personable products…

    • 1279 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Business in China

    • 698 Words
    • 3 Pages

    After reading the article I believe that a US company will partner up with a company that will provide them with tangible assets and other services. As the fastest-growing major economy in the world, China continues to offer global companies attractive investment and business opportunities. However, doing business in China also means navigating the complexities that arise from China’s unique historical, political, and cultural contexts (Burkitt, 2012). Establishing a company in China can be a trying and tedious task requiring elaborate approval and registration procedures. Despite the challenges, leading US companies are succeeding in China by developing collaborative relationships with Chinese stakeholders and demonstrating the agility to continuously adapt their strategies to the country’s dynamic environment. Applying for approvals from various authorities is common in China. Navigating China's complex business and regulatory environment to submit the applications to the right channels is an extremely tedious process that the enlightened businessman would rather leave to a partner in China. These companies are positioning themselves for long-term success by embracing the Chinese proverb qiu tong cun yi, which means “seeking similarities while respecting differences.” In doing so, they are co-opting China’s long-term interest in stability and prosperity into their business strategies, China investment regulations and compliance issues (Chu, nd).…

    • 698 Words
    • 3 Pages
    Good Essays
  • Good Essays

    With the rapid development of globalization, countries have become increasingly close. That reflects not only in economy, politics but also in culture. The globalization has promoted China to join the WTO. And Chinese companies have played an important role in foreign markets. So next this essay will explain how some Chinese companies achieve success in foreign markets.…

    • 543 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    China is an exemplary example of how a Western company can triumph over cultural obstacles especially in the Eastern/Oriental part of the world.…

    • 475 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Everything down to the food will have to be what the people of china prefer. If they want to attract people, they have to give them what they want. It is about satisfying the customer. Customers will be what determine the success of your business, because without them a company will not be prosperous. A lot of research should be conducted to find out what it is they need to…

    • 802 Words
    • 4 Pages
    Good Essays
  • Better Essays

    To what extent is the ability to adapt to local cultures and tastes the key factor in determining the success of businesses trading with or operating in China?…

    • 1809 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    The PRC officially identifies 55 ethnic minority groups in China in addition to the Han majority. The Han Chinese majority with 91.5%, Zhuang, Manchu, Hui, Miao, Uighur, Tujia, Yi, Mongol, Tibetan, Buyi, Dong, Yao, Korean, and other nationalities 8.5% (CIA, 2012)…

    • 2247 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Cultural Sensitivity

    • 1560 Words
    • 7 Pages

    Because China is the oldest civilization in the world, they are heavily influenced by tradition passed on from former generations. Whereas the majority of the population in the United States has conformed to every culture and religion that now resides within the continental borders. We have gotten away from tradition and forget about respecting other countries and individuals that still recognize theirs. Doing business in China will prove to be very successful if we are prepared before going over there to their country.…

    • 1560 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    McDonald’s, the US-based food-chain is a well-known company around the world and is growing and growing. The first McDonald’s restaurant in Europe was in The Netherlands in 1971, nowadays almost 230 restaurants exist among the country. Almost 20 years later, in 1990 the first McDonald’s restaurant opened in Shenzhen, China. After the home base country the USA, China is the second biggest market for the food-chain with over 960 restaurants, this number is steadily expanding. The company’s vision is ‘to be the best and leading fast food providers around the world’. Through this vision their mission is; ‘to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanness, and value so, that we make every customer in every restaurant smile.’ How is it possible to be successful all over the world with the same concept? What kind of strategic management is McDonald’s using in China? How the company able to compete in the fast-food market? What challenges did McDonald’s faced by expanding their business in a different culture country?…

    • 2922 Words
    • 12 Pages
    Best Essays
  • Better Essays

    Apple Pest Analysis

    • 1914 Words
    • 8 Pages

    Wong, J. (2002). China’s Economy into the New Century: Structural Issues and Problems. River Edge, NJ: World Scientific.…

    • 1914 Words
    • 8 Pages
    Better Essays
  • Good Essays

    China

    • 1789 Words
    • 8 Pages

    China is a big country and most population country; it has a big consumer market for multinational business cause China is capable of producing, you can get what you want from China by doing business. China is opening because they begin to popularize English, children start to learn English from nursery classes and China has a lot of English courses for people to learn. English is the one of most popular language to contact to each other, so when people doing business in China they can better to communicate. China has a lot of people, they culture of management and technical staff which have to adapt to the needs of the contemporary market economy. China has a good traffic no matter shipping, ports or fly, port access is a big business in China. “130 of China's 2,000 ports are open to foreign ships” [2] China has a lot of the ports, 90% of the trade volume shipping, Chinese exports of manufactured goods by port. China is not only developing of efficient port, but also promotes import and export, and promotes the growth of the trade. China has become one of the most potential for development in the world…

    • 1789 Words
    • 8 Pages
    Good Essays