to write good report
Aim:
This page is to help you write the recommendations section of a business report.
On this page: Introduction, Scenario, Example, Explanation, and Exercise
Introduction
This section of the report is probably the most important part of a report, because the purpose of a report is to solve problems or to take advantage of opportunities, and the recommendations section is the part where you make suggestions about how to do this.
Your reputation as a professional can be influenced by the quality of your recommendations. Therefore, the quality of the content must be good. In addition, using correct language is also important, because you want readers to trust you enough to implement your suggestions, and if the language has errors, your readers will think that you do not produce high-quality work, and therefore are not trustworthy. The notes below will help you to produce recommendations with good content and language. Scenario
To help you to understand the notes below, here is a scenario:
A customer visits your company and talks to a salesperson. The salesperson is new, and lacks product knowledge, so sells the customer an unsuitable product. Later the customer discovers that the product is unsuitable, and therefore he returns the product, complains, and asks for his money back.
Example Recommendations
5. Recommendations
Due to the customer complaint and the lack of guidelines to prevent untrained sales staff from serving customers, the following recommendations are made concerning compensating the customer, staff training, monitoring new staff, and revising the guidelines.
5.1 Compensation
Given that the customer has justifiably complained, we should give him his money back, and, to maintain goodwill, give him a single-use voucher worth 5% of the price of the original goods to encourage him to continue his relationship with our company.
5.2 Staff Training
In the light of the customer's complaint that our salesperson recommended the wrong
This page is to help you write the recommendations section of a business report.
On this page: Introduction, Scenario, Example, Explanation, and Exercise
Introduction
This section of the report is probably the most important part of a report, because the purpose of a report is to solve problems or to take advantage of opportunities, and the recommendations section is the part where you make suggestions about how to do this.
Your reputation as a professional can be influenced by the quality of your recommendations. Therefore, the quality of the content must be good. In addition, using correct language is also important, because you want readers to trust you enough to implement your suggestions, and if the language has errors, your readers will think that you do not produce high-quality work, and therefore are not trustworthy. The notes below will help you to produce recommendations with good content and language. Scenario
To help you to understand the notes below, here is a scenario:
A customer visits your company and talks to a salesperson. The salesperson is new, and lacks product knowledge, so sells the customer an unsuitable product. Later the customer discovers that the product is unsuitable, and therefore he returns the product, complains, and asks for his money back.
Example Recommendations
5. Recommendations
Due to the customer complaint and the lack of guidelines to prevent untrained sales staff from serving customers, the following recommendations are made concerning compensating the customer, staff training, monitoring new staff, and revising the guidelines.
5.1 Compensation
Given that the customer has justifiably complained, we should give him his money back, and, to maintain goodwill, give him a single-use voucher worth 5% of the price of the original goods to encourage him to continue his relationship with our company.
5.2 Staff Training
In the light of the customer's complaint that our salesperson recommended the wrong