TOMS campus program teaching guide
Teaching Guide
1
table of contents
The TOMS Story
5
TOMS Timeline
6
The Beginning of One for One™
8
Giving Summary
10
Company Culture
14
Involving Our Supporters
16
More Resources
18
welcome
Thank you for your interest in sharing the TOMS story with your students. As you may know, TOMS sells shoes, eyewear and apparel, and matches each purchase by giving to someone in need. We hope you and your students are inspired by the lessons we’ve learned by including giving as the core of our business.
Since our beginning in 2006, professors and teachers have asked for resources to help teach how giving can be a viable business platform or potential career path.
We couldn’t be more thankful for their efforts. Educators have been, and continue to be, an integral part of this new movement of making a difference through everyday choices.
We’ve compiled some of our teaching resources here for you to integrate the
TOMS story into your class or group activities and inspire students to think about business and giving in a new way. In addition to this Teaching Guide, we also have resources and the TOMS Giving Report at: www.TOMSCampusPrograms.com/educators Thank you for sharing the TOMS movement with your students!
– TOMS Campus Programs Team
3
4
TOMS company overview
The TOMS Story
In 2006, American traveler Blake Mycoskie befriended children in a village in
Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.™
Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.™ As more everyday choices have the power to impact the lives of those around the world, the TOMS movement will
1
table of contents
The TOMS Story
5
TOMS Timeline
6
The Beginning of One for One™
8
Giving Summary
10
Company Culture
14
Involving Our Supporters
16
More Resources
18
welcome
Thank you for your interest in sharing the TOMS story with your students. As you may know, TOMS sells shoes, eyewear and apparel, and matches each purchase by giving to someone in need. We hope you and your students are inspired by the lessons we’ve learned by including giving as the core of our business.
Since our beginning in 2006, professors and teachers have asked for resources to help teach how giving can be a viable business platform or potential career path.
We couldn’t be more thankful for their efforts. Educators have been, and continue to be, an integral part of this new movement of making a difference through everyday choices.
We’ve compiled some of our teaching resources here for you to integrate the
TOMS story into your class or group activities and inspire students to think about business and giving in a new way. In addition to this Teaching Guide, we also have resources and the TOMS Giving Report at: www.TOMSCampusPrograms.com/educators Thank you for sharing the TOMS movement with your students!
– TOMS Campus Programs Team
3
4
TOMS company overview
The TOMS Story
In 2006, American traveler Blake Mycoskie befriended children in a village in
Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.™
Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.™ As more everyday choices have the power to impact the lives of those around the world, the TOMS movement will