Tools to measure the effectiveness of social media
What tools are there to measure the effectiveness of a social media campaign? Which, in your opinion, are the best and why?
These are five tools to measure our social media marketing effectiveness:
Page Rank Checker
Using a quick online form, this site enables us to instantly check our website’s current Google page rank from 0 to 10. Our site’s page rank is determined by a Google algorithm analyzing various elements of our website, and then comparing them to competitor sites.
Hoot Suite
Hoot Suite is probably best known for its social media communications dashboard tool, but it also offers a suite of analytical applications as well. With Hoot Suite, we can track brand mentions, analyze our social media traffic, and track the growth of our followers.
Google Analytics and Facebook Insights can also be integrated into our Hoot Suite account, making the service even more valuable.
Klout
Another social media analytics tool, Klout provides a measurement of our influences across social networks. The guts of Klout is the Klout score which takes into account our network size, content, and how people interact with our online content. Klout scores range from 0 to 100, with 20 being the average.
Google Analytics
One of the most widely used web analytics application, Google Analytics is as robust as it is popular. Analytical tools include advertising ROI, e-commerce tracking, social network application tracking useful to analyze both website traffic, but also marketing effectiveness. A particularly useful feature is website referral traffic, which tells us where visitors came from before they visited our site.
Facebook Insights
Similar to Google Analytics, but for Facebook. Facebook Insights enables us to breakdown our “likes” by demographics and other attributes. It includes a plethora of handy statistics, like page views, performance of posts, unsubscribes information, and more. Facebook page administrators can access Facebook Insights on the
These are five tools to measure our social media marketing effectiveness:
Page Rank Checker
Using a quick online form, this site enables us to instantly check our website’s current Google page rank from 0 to 10. Our site’s page rank is determined by a Google algorithm analyzing various elements of our website, and then comparing them to competitor sites.
Hoot Suite
Hoot Suite is probably best known for its social media communications dashboard tool, but it also offers a suite of analytical applications as well. With Hoot Suite, we can track brand mentions, analyze our social media traffic, and track the growth of our followers.
Google Analytics and Facebook Insights can also be integrated into our Hoot Suite account, making the service even more valuable.
Klout
Another social media analytics tool, Klout provides a measurement of our influences across social networks. The guts of Klout is the Klout score which takes into account our network size, content, and how people interact with our online content. Klout scores range from 0 to 100, with 20 being the average.
Google Analytics
One of the most widely used web analytics application, Google Analytics is as robust as it is popular. Analytical tools include advertising ROI, e-commerce tracking, social network application tracking useful to analyze both website traffic, but also marketing effectiveness. A particularly useful feature is website referral traffic, which tells us where visitors came from before they visited our site.
Facebook Insights
Similar to Google Analytics, but for Facebook. Facebook Insights enables us to breakdown our “likes” by demographics and other attributes. It includes a plethora of handy statistics, like page views, performance of posts, unsubscribes information, and more. Facebook page administrators can access Facebook Insights on the