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In the article,”Two Ways A Woman Can Get Hurt”by Jean Kilbourne the author talks about how ads portray women and men in a way that damages society. Some of the ads with men advertising the author describes them as a betterer or date rapist as he is showing off the product. The authors says men are also encouraged to never take no for an answer and shows them the dominate one over women. The author talks in general how society looks at women needing to be more responsible and not being sloppy, but men on the other hand aren’t looked upon badly or judged if they are too drunk in public of make mistakes. The author talks about young girls that see other girls their ages being models that are skinny, they either try to be like them or afraid of…
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In the text “Two Ways a Woman Can Get Hurt: Advertising and Violence”, Jean Kilbourne, an award winning author and educator who is internationally recognized for her innovative work on images of woman in advertising, argues how media images influence our interactions and shape our social reality. Kilbourne’s sensible analysis of these powerful and harmful advertisements lacks a simplistic cause and effect relationship between the way we act and the images presented to us. With an analytic investigation of Kilbourne’s text one can locate several solid examples where she explains the relationship between images and actions.…
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they needed to be violent to be masculine. This is not the boys fault, it is the way our society is.…
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The intriguing documentary of Killing Us Softly 4 by Jean Kilbourne, provides for a controversial topic of the basis of advertising in the media and how it affects women directly and indirectly. Consequently, harsh results are perceived from these advertisements. Of all the “factual” statements made by Jean Kilbourne during this documentary, many fallacies arose. The media leaves us extremely vulnerable to assimilating ourselves to all aspects of mass media. I can closely identify myself with the situation at hand because I am a part of a society that is raised up on a pop culture that is ubiquitous. We are constantly consumed in the media every single day with advertisements flooding our brains. In fact, I feel that women are not as materialized, dehumanized, or objectified as they are overpoweringly depicted in Killing Us Softly 4.…
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In our competitive world of business and products, the sale is the highest goal for the companies and the most effective so far tool to raise it is throughout the advertisement. The sellers are willing to pay a big money for a short message that will be watched by the potential viewers. The industry consider an add as effective when brings to the sale of the product. Nevertheless, in the world where the potential financial resources of viewers are limited, the immediate sale of the product will only occur if a specific add win over tens or hundreds of others watched at the same day by the same viewer. Therefore, the advertisement must be original and appealing to be able to persuade the viewers to buying the product. Another problem for advertisement is the limited memory of the viewers. For that reason, the marketing people concentrate on creating images that will not be easily forgotten. If the add drew the attention of the viewer there is a big chance the product for gaining a prospective buyer. The easiest way to do that of is to link the product with the ideas that all people are familiar or the opposite: the ideas that will shock the viewers. Therefore, the sex and attributes of gender as well as violence are so widely used in a modern world of advertisement. The advertisement researchers know that neutral scenes do not stay in our memory as long as violence and sex scenes.…
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Kimmel explains that “homophobia—the fear that people might misperceive you as gay—is the animating fear of American guys’ masculinity.” (50) These young boys obsess over coming across as a “man’s man” and fear that failure to conform will lead them to lose their friends and become ostracized. These young men are forced to suppress their emotions and wear a “mask of masculinity” to disguise their feelings (53). Masculinity is something that these young men need to prove on a daily basis, and frequently, they take enormous risks to demonstrate their manliness. They engage in binge drinking, hazing, hazardous driving, and hang out in dangerous places. “Safety is emasculating,” and the pressures to engage in these dangerous behaviors are becoming higher and higher (51).…
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In article “Two Ways a Woman Can Get Hurt: Advertising and Violence,” Jean Kibourne argues that advertising encourages sexual and physical violence towards women. One example from her article that supported main argument well is the advertising about jeans. Jean discusses, “The ad that ran in the Czech version of Elle portraying three men attacking a woman seems unambiguous, the terrifying image is being used to sell jeans to women” (583). It a strong use of evidence for advertising encourages sexual and physical violence towards women because in the ad does not show any thing about jeans. Otherwise, on the image, there are three men attacking and having sexual abuse a woman. This ad will encourage men to aggressive towards woman, and let them…
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Firstly. The “Man box” and reasons for men to act unusual and abnormal, Tony Porter in his ted talk “A Call to Men” explains the definitions of Man Box and the view of men on females. When it comes to Man Box, some men are extremely serious like how a man should be strong, had to be courageous, dominating, no emotions. Which means that men are the ones who roles the world and women are there just to listen, to what men say and should follow them because they are the…
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It is without a doubt that advertisement surrounds one’s life on a daily basis. According to Consumer Reports Website, the average American is exposed to 247 commercial messages each day. In the article “Two Ways a Woman Can Get Hurt” the author Jean Kilbourne strongly believes that advertising is one of the culprits behind the objectification and violence against women. Kilbourne points out that ads depict men and especially women as objects, which subliminally lead to violence but to compare the advertising and pornographic industries is an exaggeration in many ways.…
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In the 1999 film, “Tough Guise”, anti-violence educator, Jackson Katz, takes viewers through the penalties of violence, media, and the crisis in masculinity. He explains masculinity as a “mask” worn by men to shield vulnerability and hide their humanity. This “mask” has taken a lot forms but the one Katz argues to be the most important is what he refers to as the “tough guise”. First I will explain Katz’s analysis and argument about the nature of “tough guise”, then the many variables and social dynamics that sustain the “tough guise” over time; next, the various psychological and sociological consequences that result from the “tough guise”; and finally, I will describe how the “tough guise” is rooted in uncritical thinking.…
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This article discusses the American Male and how the culture has deemed in not appropriate or not culturally acceptable for the males to show emotions or any femininity. This can become very diverse has males are already known as those “who don’t care.” However, rather than being a typical male who does not care (emotionally) Balswick and Peek example why in the American culture males have been taught this, and how over time inexpressiveness can…
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Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies violence that permeates society and encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals, as well as ethical arguments, to effectively convince readers to ignore specific advertising techniques.…
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Never cry or show any emotion, when things happen take it like man, do not get mad, get even. These along with many other rules are makeup “the Guy Code” believed to shape what masculinity in American society. “’Bros before Hoes’: The Guy Code” by Michael Kimmel discusses a set of epigrams and analyzes American masculinity. These ideals of what is takes to be a “man” are often portrayed by hip-hop artists in today’s mainstream music industry.…
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Women, beauty, sex, money--they may seem like completely unrelated words but when combined together create a powerful driving force within American society. This “driving force” is known as media, though, in this essay, I will be focusing mainly on advertisements. There are a variety of ads being made everyday and can be spotted almost everywhere; billboards, magazines, shops, and even online, just to name a few. However, many of these ads--ranging from food to fashion--have began involving women in them. Not just any women either; these women are the idealized women American society has conceptualized as they flaunt their bodies whilst also implying sexual themes. Individuals, literally and figurative, by into the way these advertisements…
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Society needs to recognize the way it promotes masculinity. Instead of accepting a spectrum of gender expression, it promotes traditional ideas of masculinity based in strength and aggression. By doing so, society is thus lowering the self-esteem and opportunities of boys. Instead of following this idea, society needs to promote self-acceptance…
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