toyota company
MKT 500 Marketing Management - 2014 Fall 1 - Section B
Case Study. Read "Toyota” on pp. 352-353. Submit answers to the following in essay form.
Nida DEMIRBAS
INTRODUCTION
Toyota Company established in September 1933, the company rulled by the Toyota Automatıc Loom Companıes founding 's son Kiichiro. After a little bit time later, in 1934 department produce first A type engine. Also, the company complete model A1 prototype passenger car in May 1935, then they used the engine in the G1 truck. Toyoda Model AA Sedan, AB phaeton and GA truck are announced in 1936. Some parts had been used had similarities between Dodge Power Wagon and Chevrolet.
In 1937, Toyota company became independent. The named was Toyoda coming from by the company founder family, but new company name changed as Toyota. The new name 's meaning was the eight, which was accepted lucky for the culture in the during time.
During the Pacific War, the company focus on produce tracks for the Emperior Army. Because of the war area cause to lose most resources, the tracks were kept as basic tracks, such as they only had one car headlamp in the front. After the war, the company started to produce SA compact passenger car, in 1947. Before the war, the company maintained qualty and production policy from on U.S.A Army Program. Because of the financial crisis, labor dispute, and voluntary retirements the new company Toyota Motor Sales Co., Ltd., and Minsei Spinning Co., Ltd. (currently Toyoda Boshoku Corporation) were established, in 1950. The company started to became the chain company and Toyota Motor Sales, U.S.A., Inc. was esablished, in 1957. Also, the next year the company exported fist Japan car to the U.S.A. After the company also was incorporated by Toyota do Brasil S.A, in 1958.
1.1.Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto
Case Study. Read "Toyota” on pp. 352-353. Submit answers to the following in essay form.
Nida DEMIRBAS
INTRODUCTION
Toyota Company established in September 1933, the company rulled by the Toyota Automatıc Loom Companıes founding 's son Kiichiro. After a little bit time later, in 1934 department produce first A type engine. Also, the company complete model A1 prototype passenger car in May 1935, then they used the engine in the G1 truck. Toyoda Model AA Sedan, AB phaeton and GA truck are announced in 1936. Some parts had been used had similarities between Dodge Power Wagon and Chevrolet.
In 1937, Toyota company became independent. The named was Toyoda coming from by the company founder family, but new company name changed as Toyota. The new name 's meaning was the eight, which was accepted lucky for the culture in the during time.
During the Pacific War, the company focus on produce tracks for the Emperior Army. Because of the war area cause to lose most resources, the tracks were kept as basic tracks, such as they only had one car headlamp in the front. After the war, the company started to produce SA compact passenger car, in 1947. Before the war, the company maintained qualty and production policy from on U.S.A Army Program. Because of the financial crisis, labor dispute, and voluntary retirements the new company Toyota Motor Sales Co., Ltd., and Minsei Spinning Co., Ltd. (currently Toyoda Boshoku Corporation) were established, in 1950. The company started to became the chain company and Toyota Motor Sales, U.S.A., Inc. was esablished, in 1957. Also, the next year the company exported fist Japan car to the U.S.A. After the company also was incorporated by Toyota do Brasil S.A, in 1958.
1.1.Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto
References: (2013, 6 30). Retrieved from www.toyota-global.com: http://www.toyota-global.com/company/history_of_toyota/ Kotler, P., & Keller, l. K. (13th edi). Setting Product Strategy. In Marketing Management (pp. 321-325). Prentice Hall. Roberts, G. (2013, 6 30). Retrieved from www.fleetnews.co.u: http://www.fleetnews.co.uk/fleet-management/in-the-spotlight-toyota-and-lexus-fleet-services/41803/ Akbay, M (2113) http://www.academia.edu/5738022/Toyota_Hibrit_Teknolojileri_Teknoloji_Ongoru_Calismasi