Trailer Analysis

Trailers are an important part of marketing, they encourage people to see the film at the cinema and give a short preview of it; trailers normally consist of: music, special effects, written text, the character shown etc. These elements play an important part in the film trailer, as does the quality of the way it has been put together. Another key point of a trailer is the timing of which the film comes out. This will determine the views they will gain, the theme of the film normally decides, if the theme was Christmas then the film would be most likely to be released during the Christmas holidays; when children are out of school and have more time to see it. Films are normally expanded ideas from a novel or TV series, two trailers that match this description are, Star Trek into Darkness and Avatar, they both share the same genre, sci-fi. They also include a truck load of special effects and use well-known actors and music.
The actors/actresses in Star Trek are well known, Benedict Cumberbatch, as Khan has played the main part in a major TV series, Sherlock. And not to mention he was in War Horse and The Hobbit along with his bachelor John Watson, played by Martin Freeman. People love the style in which he acts, many people are likely to see the film because he is included in it, and people are used to seeing him play the curly haired hero in Sherlock, so they believe it will be a good experience to see him play the bad guy for once. Another key factor of an actor or actress is that they have to look good, as well as being well-known and talented to appeal to the audiences, Star Trek is skewed to boys, meaning the actresses are often pretty. A good example for this would be Zoe Saldana who is lucky enough to have all three. The main characters included in the trailer are: Kirk, played by Chris Pine, Spock, played by Zachary Quinto, Bones, played by Karl Urban, Scotty, played by Simon Pegg, Sulu, played by John Cho, Uhura, played by Zoe Saldana and Khan, played by