Trap Ease America
Case Study: Trap Ease America
1. First of all, Martha needs to investigate if there are other tools that are better and more efficient for trapping mice. In addition to this, Martha should evaluate other supplies and equipment in the market that are high in quality and are at a lower cost. If Martha concludes that her product, Trap-Ease America, is the most efficient and the supplies she uses are the best quality with a decent or lower cost, then she should take the opportunity. Next, the mission statement of Trap-Ease America will most likely read as follow: “The most efficient and best quality mice-traps in the market.” I would add more details, such as “Trap-Ease America is the easiest, non-harmful [humans and the environment], and efficient product for mice-traps.”
2. Martha identifies that their best targets are woman; however, she can take advantage of other opportunities for targeting. These other targets can be offices, restaurants, hospitals, companies and schools that try to maintain a clean zone for the purpose of proper hygiene and a comfortable workplace. Additionally, a big target can be pest-control companies. These companies can offer this product to clients achieving the purpose of trapping mice without any harm. Finally, I believe that ranchers can be a possible target; they may find a good use of this product in the farms.
3. Although the product is being targeting to women, there is no special addressing to them. The product caught women’s attention because of its “cleanliness” and “easiness,” because women are most likely to seek for hygiene and less work for many factors. The product was placed in national groceries, hardware stores, and discount chains. I believe she should start offering it through the Internet for shipping which can be very beneficial, because women are more of an online shopper and they usually are busy with kids, work, the house, etc. Also, selling the product in any household place is more visible to a woman’s eye.
1. First of all, Martha needs to investigate if there are other tools that are better and more efficient for trapping mice. In addition to this, Martha should evaluate other supplies and equipment in the market that are high in quality and are at a lower cost. If Martha concludes that her product, Trap-Ease America, is the most efficient and the supplies she uses are the best quality with a decent or lower cost, then she should take the opportunity. Next, the mission statement of Trap-Ease America will most likely read as follow: “The most efficient and best quality mice-traps in the market.” I would add more details, such as “Trap-Ease America is the easiest, non-harmful [humans and the environment], and efficient product for mice-traps.”
2. Martha identifies that their best targets are woman; however, she can take advantage of other opportunities for targeting. These other targets can be offices, restaurants, hospitals, companies and schools that try to maintain a clean zone for the purpose of proper hygiene and a comfortable workplace. Additionally, a big target can be pest-control companies. These companies can offer this product to clients achieving the purpose of trapping mice without any harm. Finally, I believe that ranchers can be a possible target; they may find a good use of this product in the farms.
3. Although the product is being targeting to women, there is no special addressing to them. The product caught women’s attention because of its “cleanliness” and “easiness,” because women are most likely to seek for hygiene and less work for many factors. The product was placed in national groceries, hardware stores, and discount chains. I believe she should start offering it through the Internet for shipping which can be very beneficial, because women are more of an online shopper and they usually are busy with kids, work, the house, etc. Also, selling the product in any household place is more visible to a woman’s eye.