'Sex And Packages: An Occasion For Writing'

Throughout the years there have existed companies that would sell many types of objects that are used in everyday house use or outside use, as time passed the companies now have ways to sell off their merchandise including going to homes and demonstrating the top brands. But now the companies have advanced to making commercial advertisements using television to show off the latest selling products. With the merchandise, these days feminism is an important influence in the way the media portrays images of women. It has been affected by feminists who tried to change the image of women’s roles in society. In the role of the feminist researchers’ there are ideas about how women are sadly used in the magazine advertising because of the stereotypes
How in the article gives you a chance to see how packages in everyday products are viewed as “feminine” or “masculine” or both. Considering the size, color and the materials of the aspects of packaging can be compared to gender suggestions. In the article Brownmiller uses examples to show how some advertisements reveal gender roles. The Mrs. Butterworth’s syrup would appeal more to women because the bottle has some sort of figure that looks like a figure of a grandmother which most people would say if it’s from a grandmother, then it must be
An ideal feminist had red lipstick on along with makeup on a woman’s face, wears a dress, the woman also wears high heels, and also wears nail polish to make herself look more like an “ideal” wife would be to a husband. Going back to the Kenwood Chef food processor commercial ad, the wife wearing a chef’s hat is wearing red lipstick, has a nice shirt on, and she happens to be wearing nail polish on her nails which in the 1960s would be considered a feminist. In the advertisement there is sex appeal to show that the wife can manage to cook and stay as beautiful as she’s supposed to be. If a woman did not wear any feminist clothes or makeup, she would be look down upon with disgust. During that time nobody really respected women when it came ads since that society did not want any of the women’s thoughts and opinions. Seeing today’s generations, there are companies that still use commercial advertisements to imply that women should still not be considered to be taken seriously when they try to give their opinion to something that can be of importance. Even though there are some cases where women are shown to be how they are supposed look or act, the women rights still keep on rising to show that women can be just as tough as men can be. The important case is that feminism is now considered to be the equal