Trust in Buyer seller relationship
SMM109: Coursework Component 1
Student Number:………U1121050………………………
Component Comments Weight Actual Mark
Depth of Research and Evidence of Wide Reading 20%
Consulting with Quality Academic Literature and Evidence of Critical Engagement 30%
Well Structured with a Clear Narrative and Flow 20%
Identification of Clear Research Gaps and the Formulation of Valid Future Research Questions 20%
Organisation, Presentation and References 10%
Total
100%
General Comments: Agreed Mark:
1st Markers Name: ……………………………………….. Signature: …………………………
2nd Marker’s Name: ………………………………………. Signature: …………………………
UNIVERSITY OF EAST LONDON
Buyer-Seller Relationships
Trust in Business-to-Business Relationships
By
U1121050
A Critical literature review submitted in part consideration of the module International Marketing and Operational Service Delivery.
Coursework Component 1: Module SMM109 ABSTRACT
The present paper aims to examine the development and conduction of buyer-seller relationships in the business to business environment. Moreover, the main factors that lead to successful relationships are identified and an emphasis is placed particularly on the built of trust and commitment between partners. The report commences with a background on the meaning of relational marketing and the stages of developing the buyer-seller relationships. Then, the influencing factors leading to a successful relationship are examined to show that one of the most important factors is trust. Furthermore, a review in the current literature is presented indicating all the important aspects relative to trust development and any gaps on the current literature are highlighted in order to assist further research.
Table of Contents
ABSTRACT 2
1. INTRODUCTION 4
2. BUYER-SELLER RELATIONSHIPS 5
2.1. Developing Buyer-Seller Relationships (B2B) 5
2.2. Factors
Student Number:………U1121050………………………
Component Comments Weight Actual Mark
Depth of Research and Evidence of Wide Reading 20%
Consulting with Quality Academic Literature and Evidence of Critical Engagement 30%
Well Structured with a Clear Narrative and Flow 20%
Identification of Clear Research Gaps and the Formulation of Valid Future Research Questions 20%
Organisation, Presentation and References 10%
Total
100%
General Comments: Agreed Mark:
1st Markers Name: ……………………………………….. Signature: …………………………
2nd Marker’s Name: ………………………………………. Signature: …………………………
UNIVERSITY OF EAST LONDON
Buyer-Seller Relationships
Trust in Business-to-Business Relationships
By
U1121050
A Critical literature review submitted in part consideration of the module International Marketing and Operational Service Delivery.
Coursework Component 1: Module SMM109 ABSTRACT
The present paper aims to examine the development and conduction of buyer-seller relationships in the business to business environment. Moreover, the main factors that lead to successful relationships are identified and an emphasis is placed particularly on the built of trust and commitment between partners. The report commences with a background on the meaning of relational marketing and the stages of developing the buyer-seller relationships. Then, the influencing factors leading to a successful relationship are examined to show that one of the most important factors is trust. Furthermore, a review in the current literature is presented indicating all the important aspects relative to trust development and any gaps on the current literature are highlighted in order to assist further research.
Table of Contents
ABSTRACT 2
1. INTRODUCTION 4
2. BUYER-SELLER RELATIONSHIPS 5
2.1. Developing Buyer-Seller Relationships (B2B) 5
2.2. Factors