Turkcell Analysis
TURKCELL Strategic Analysis
B. STRATEGIC POSTURE
1. MISSION
To ensure the satisfaction of our subscribers, shareholders and employees by creating synergy with our partners while remaining a leading and trusted company.
2. OBJECTIVES
To maintain leading position
To achieve double digit growth in our subscriber base
To sustain a balance between top and bottom line objectives
Retention of valued subscribers
To maintain technological leadership in Turkey by using cutting edge network infrastructure
To be the Coca-Cola in GSM sector as awareness
To meet the needs and expectations of our subscribers
On the regulatory front, the Telecommunications Authority recently provided an indication that the granting of third generation (3G) licenses and topics such as
Mobile Number Portability (MNP), as well as the access of Mobile Virtual Network
Operators (MVNO) in our market, will be among their agenda items. Although there is currently not enough clarity on the exact timing or the process by which the 3G licenses will be awarded in Turkey, it is expected to take place sometime in 2006 as per Telecommunications Authority's statements. Currently, details of the MNP regulation are yet to be published by the Telecommunications Authority clarifying issues such as the method of portability and the management of related infrastructure. The details of the regulation and business model that may be applied to MVNO's also remain unclear. Furthermore, a Draft Electronic Communication Law is in progress and awaiting approval from the Parliament. In its current form, the draft law grants expanded powers to the Telecommunication Authority and increases the obligations of the operators.We will continue to monitor developments on the regulatory front closely.
3. STRATEGIES
To provide differentiated services for different subscribers' needs and expectation
To consider and prioritize the shareholders' expectations during the
B. STRATEGIC POSTURE
1. MISSION
To ensure the satisfaction of our subscribers, shareholders and employees by creating synergy with our partners while remaining a leading and trusted company.
2. OBJECTIVES
To maintain leading position
To achieve double digit growth in our subscriber base
To sustain a balance between top and bottom line objectives
Retention of valued subscribers
To maintain technological leadership in Turkey by using cutting edge network infrastructure
To be the Coca-Cola in GSM sector as awareness
To meet the needs and expectations of our subscribers
On the regulatory front, the Telecommunications Authority recently provided an indication that the granting of third generation (3G) licenses and topics such as
Mobile Number Portability (MNP), as well as the access of Mobile Virtual Network
Operators (MVNO) in our market, will be among their agenda items. Although there is currently not enough clarity on the exact timing or the process by which the 3G licenses will be awarded in Turkey, it is expected to take place sometime in 2006 as per Telecommunications Authority's statements. Currently, details of the MNP regulation are yet to be published by the Telecommunications Authority clarifying issues such as the method of portability and the management of related infrastructure. The details of the regulation and business model that may be applied to MVNO's also remain unclear. Furthermore, a Draft Electronic Communication Law is in progress and awaiting approval from the Parliament. In its current form, the draft law grants expanded powers to the Telecommunication Authority and increases the obligations of the operators.We will continue to monitor developments on the regulatory front closely.
3. STRATEGIES
To provide differentiated services for different subscribers' needs and expectation
To consider and prioritize the shareholders' expectations during the