Twitter Searches For A Business Model
Twitter Searches For A Business Model
Case Study Questions:
1. Twitter began as a web-based version of popular text messaging services provided by cell phone carriers. Basically, Twitter doesn’t make money. However, if a company signs up to blast messages to users, they could earn a profit. In April 2010, Twitter announced its first foray into the big-time ad marketplace with promoted Tweets. This was thought of as Twitter search engine. In June 2010, they announced their newest addition which was Promoted Trends. This trends section was on the home page that let users know what a lot of people are talking about. A company might pay Twitter so that they could have their product/company as a Popular Trend. Twitter also went on to have @earlybird accounts, which users could follow to receive special offers from the company.
2. One revenue business model which Twitter could work with is Portals. Similar to Google, Bing and Yahoo’s unique search engines, Twitter has its own. Twitter is used for searching and reading news, finding entertainment, meeting other people and being exposed to advertisements. Portals generate revenue primarily by attracting large audiences, charging advertisers, collecting referral fees from the advertisers, and charging for premium services.
The most obvious revenue model for Twitter is Community Provider. Twitter provides an online meeting place where people with similar interests can communicate, transact, and share content with each other. Twitter would generate its revenue though subscription fees and advertising in their own unique way shown in Question 1.
3. Twitter's main source of revenue comes from promoted tweets and trends which would make it Twitter’s biggest asset. A problem is that these promoted trends and tweets don’t show up for mobile users. Therefore, Twitter could start off by updating their app for a certain price to include this feature. Another way to monetize their tweets is by following the steps of LinkedIn. This
Case Study Questions:
1. Twitter began as a web-based version of popular text messaging services provided by cell phone carriers. Basically, Twitter doesn’t make money. However, if a company signs up to blast messages to users, they could earn a profit. In April 2010, Twitter announced its first foray into the big-time ad marketplace with promoted Tweets. This was thought of as Twitter search engine. In June 2010, they announced their newest addition which was Promoted Trends. This trends section was on the home page that let users know what a lot of people are talking about. A company might pay Twitter so that they could have their product/company as a Popular Trend. Twitter also went on to have @earlybird accounts, which users could follow to receive special offers from the company.
2. One revenue business model which Twitter could work with is Portals. Similar to Google, Bing and Yahoo’s unique search engines, Twitter has its own. Twitter is used for searching and reading news, finding entertainment, meeting other people and being exposed to advertisements. Portals generate revenue primarily by attracting large audiences, charging advertisers, collecting referral fees from the advertisers, and charging for premium services.
The most obvious revenue model for Twitter is Community Provider. Twitter provides an online meeting place where people with similar interests can communicate, transact, and share content with each other. Twitter would generate its revenue though subscription fees and advertising in their own unique way shown in Question 1.
3. Twitter's main source of revenue comes from promoted tweets and trends which would make it Twitter’s biggest asset. A problem is that these promoted trends and tweets don’t show up for mobile users. Therefore, Twitter could start off by updating their app for a certain price to include this feature. Another way to monetize their tweets is by following the steps of LinkedIn. This