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UNC Asheville College Honesty

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UNC Asheville College Honesty
Great post! Your honesty and passion for UNC Asheville definitely shines through. The challenge to define a brand strategy for a university and its athletic department can easily become a conflict of interest. Collaboration to develop a brand that signifies academics and athletics can be accomplished if stakeholders are willing to come together with an open mind. How does an institution create a brand that is suitable for the overall student-body, including athletics? The answer may be a brand system that consists of a few logos, with a universal tagline, that illustrates passion for academics and athletics. We have experienced a similar situation with the rebranding of the men’s basketball championship. Incorporating tournament rounds,
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