Group members:
Daryush Arabnia
Petra Buckley
Luca Buonocore
Sudarshan Mohanasundaram
Jingsi Yang
Chapter1
Short description of the activities performed
J Sainsbury plc is a leading food retailer in the United Kingdom. J Sainsbury plc was founded in 1869 and today operates a total of 934 stores comprising 557 supermarkets and 377 convenience stores. It jointly owns Sainsbury’s Bank with Lloyds Banking Group and has two property joint ventures with Land Securities Group PLC and The British Land Company PLC.
The Sainsbury’s brand is built upon a heritage of providing customers with healthy, safe, fresh and tasty food. Quality and fair prices go hand-in-hand with a responsible approach to business. Sainsbury’s stores emphasize fresh food and the staff strives to continuously innovate and improve products in line with customer needs. Their online groceries business continues to grow, with annual sales up over 20 per cent and weekly orders regularly over 130,000. The service reaches over 93 per cent of UK households, through its 187 stores. Non-food online sales also continue to grow, supported by the introduction of Click and Collect service, in over 160 stores. This allows customers the freedom to pick up non-food items ordered online at a store and time convenient for them, rather than waiting at home for a delivery.
In clothing, their TU brand is now the seventh largest in the UK in regards to market volume, which underlines their fashion credibility. They are enjoying growth rates of over 20 per cent in many areas, including books and home textiles. In entertainment and electrical they have been a market-leader in key titles.
Major events occurred that affect the results of analysis
In October 2004, J Sainsbury plc announced Making Sainsbury’s Great Again (“MSGA”) recovery plan and completed it in 2008. The plan was based on improving