Assignment Sheet 1
UNDERSTANDING ORGANISATIONS Final assignment 2
EXECUTIVE SUMMARY……………………………………………………………………….. 4
INTRODUCTION …………………………………………………………….. 5
1- UNIQLO ユニクロ………………………………………………………………….……………………….. 6
1-1 UNIQLO – “Made for all”................................................................................................................. 6
1-2 UNIQLO – Mr. Tadashi Yanai 柳井 正…………………………………..……………………… …….. 7
1-3 UNIQLO – MBTI, OCEAN and HOFSTEDE analyze………...………..……………………… …….. 7
2- Agnès b.………………………………………………………...………… ……………………………. 9
2-1 Agnès b. – “Old-fashioned yet timeless, restrained but effortlessly stylish”…………... 9
2-2 Agnès b. – Mrs. Agnès Troublé……………………………………………………………………….. 9
2-3 Agnès b. – HOFSTEDE, OCEAN and MBTI analyze……………..…………………………………….. 10
3- IMPROVEMENT PROPOSALS………………………………………. 12
3-1 UNIQLO ユニクロ…………………………………………………………………………………………………… 12
CONCLUSION …………………………………………………………….. 14
REFERENCES AND SOURCES …………………………………………………………….. 15
ANNEX …………………………………………………………….. 15
EXECUTIVE SUMMARY ……………………………………………………..
The following paper is about understanding organizations. To do so, I have selected two different companies in tem of size and culture, analyze them and finally suggest improvements.
UNIQLO is a Japanese apparel retail chain, and its CEO is Mr. Tadashi Yanai. The company started first in Japan in the eighties, and became international in 2002. The company sells high quality casual clothes at the lowest market prices (private label). The goal of the company is to become the world largest apparel retailer in 2020. Along the years, Mr. Yanai has built a strategy which was in accordance both with his believes and the market needs. After his personality assessment, it seems that he may be an ISTJ type which can be describe as being the most responsible type. From what we know about Mr. Yanai, it fits well his behaviors and actions. The big 5 test told
References: Nonaka, Ikujiro, and Hirotaka Takeuchi. "The wise leader." Harvard Business Review 89.5 (2011): 58-67.