UNIQLO
PART1
UNIQLO
Contents
Introduction
PEST analysis(Macro)
Political
Economic
Social
Technology
Micro analysis
Customers
Competitors
Suppliers
Distributors
Stakeholders
Market segment
Brand positional map
Marketing mix (4Ps)
Product
Price
Place
Promotion
Branding
Bibliography
1. Introduction
UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently.
Yanai is general manager of Uniqlo. This brand is the first brand of Japan, introduction of hypermarkets style clothing sales. Through product planning for unique, development and marketing system to achieve operational lower cost of the shop, which issue in the influx of best sale.
Uniqlo is the warehouse type store which it is super-clean style, no fancy decorations. They use the self-service supermarket shopping type, provide customers what they want in a reasonable price.
"UNIQLO" is the abbreviation of “Unique” and “Clothing”, that use "low yield, quality assurance" business philosophy for customers, so that they can make amazing achievements in Japan's economic downturn.
Macro analysis PSET
PEST is the abbreviation of Political, Economic, Social and Technological, in the mode of macro analysis. These usually cannot be controlled by companies, so these are the external environment for the company.
Political
Uniqlo will also be affected by the global economy. However, the face of the US sub prime mortgage crisis, Uniqlo is not like the rest of the Japanese companies like facing tremendous pressure on the operation. Yanai, president of being pointed out that "the subprime crisis is not all bad, the biggest advantage it brings to the Japanese-funded enterprises, is to facilitate foreign investment, mergers and foreign companies operating difficulties of the next few years, the company will invest 40 overseas billion, merger some clothing retailers and manufacturers, so
UNIQLO
Contents
Introduction
PEST analysis(Macro)
Political
Economic
Social
Technology
Micro analysis
Customers
Competitors
Suppliers
Distributors
Stakeholders
Market segment
Brand positional map
Marketing mix (4Ps)
Product
Price
Place
Promotion
Branding
Bibliography
1. Introduction
UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently.
Yanai is general manager of Uniqlo. This brand is the first brand of Japan, introduction of hypermarkets style clothing sales. Through product planning for unique, development and marketing system to achieve operational lower cost of the shop, which issue in the influx of best sale.
Uniqlo is the warehouse type store which it is super-clean style, no fancy decorations. They use the self-service supermarket shopping type, provide customers what they want in a reasonable price.
"UNIQLO" is the abbreviation of “Unique” and “Clothing”, that use "low yield, quality assurance" business philosophy for customers, so that they can make amazing achievements in Japan's economic downturn.
Macro analysis PSET
PEST is the abbreviation of Political, Economic, Social and Technological, in the mode of macro analysis. These usually cannot be controlled by companies, so these are the external environment for the company.
Political
Uniqlo will also be affected by the global economy. However, the face of the US sub prime mortgage crisis, Uniqlo is not like the rest of the Japanese companies like facing tremendous pressure on the operation. Yanai, president of being pointed out that "the subprime crisis is not all bad, the biggest advantage it brings to the Japanese-funded enterprises, is to facilitate foreign investment, mergers and foreign companies operating difficulties of the next few years, the company will invest 40 overseas billion, merger some clothing retailers and manufacturers, so
Bibliography: Harriet Posner (2011), Marketing Fashion, Laurence King Publishers,Brennan, R Worsley K. Uniqlo to Switch up to 5,000 Part-time Workers to Full-Time Status[J]. Japan Economy News & Blog, 2007, 6. Matsumura N, Ohsawa Y, Ishizuka M. Mining and characterizing opinion leaders from threaded online discussions[C]//Proceedings of the 6th International Conference on Knowledge-Based Intelligent Engineering Systems & Allied Technologies. 2002: 1267-1270. Hung J. Social Commerce Case Study: UNIQLO[J]. Social Commerce Blog, 2010. Woo H, Jin B. Asian apparel brands’ Internationalization: the application of theories to the cases of Giordano and Uniqlo[J]. Fashion and Textiles, 2014, 1(1): 1-14. Shen Si, Infuluential Factors of China’s Post-80s and 90s Generations’ Buying Intention on Japan’s Brands, DSpace at Waseda University, 2014 http//:www.stylesight.com