I have designed my own website and my aim was to meet the requirements that my users need and desire from a health and beauty business. The specific purpose for my site is to promote my ethical made produce while keeping people happy and giving them what they want and expect. Furthermore, the purpose for my site is to give my customers a sense of my brands personality and to hopefully retain them my users and continue to grow though e-commerce. Its purpose is to inform people of “who I am” and “what we do” and provide my customers with efficiency while saving time on my part and increasing my customer base. I am defining my website to 14 – 35 year olds who have an interest in keeping healthy and looking nice while still being ethical and beneficial to the environment. My products range from hair, skin, nails, make-up, music, candles and many more, so whoever is interested in these, I will be defining my website to them. On my website I have six webpages (with links to others) and these include a homepage, transaction page, enquiry/chat help page, review/customer feedback page, our story page, our products page and an additional “find us” page and “our philosophy” page. I have thought about how I am going about retaining customer and encouraging repeat visits by inserting certain aspects, for example, a product on sale. I have thought about how I will build trust from my site and I have added a chat help page so customers can ask questions and present enquiries. I also have thought about celebrity promotion and how someone who people trust, trusting a brand can help users to build trust and confidence.
P5 - Describe how the design meets user needs
My website design is designed to be simplistic but interesting to look at while providing users with all the appropriate information to guide them and also keep them safe and feeling protected. The layout is designed to be simple to read with