UNlQLO
UNlQLO-Hong Kong
Part A
Introduction:
This essay sets out to strategically analyze UNIQLO which IS a new Japanese ca wear brand invest in Hong Kong. I will analysis UNIQLO internal factor and external factor. After that, I will recommendation some area of digital marketing to UNIQLO
Company background:
UNIQLO is the well-known casual clothing brand in Japan, and to Show footprints across four continents, 17 places. UNIQLO is mainly developing the” business market in Asia such as Hong Kong, Taiwan, China, Korea and Japan. In a few years, UNIQLO upgrade to the world‘s fourth largest casual wear brand, just behind ZARA, H&M. and
GAP. Also, Giordano is the main local competitor of UNIQLO in Hong Kong.
In 2005, UNIQLO started to invest in Hong Kong. They open the first branch in Tsim
Sha Tsui. Today, UNIQLO is one of the popular brands in Hong Kong where have 22 branches. Many teenagers or student will buy their clothes because. there have many types of clothes such as T-Shirt, coat, jacket, sweater and jeans.
Internal analysis:
Business Model
UNIQLO is a business to customer (B2C) company, as their company philosophy is
MADE FOR ALL’. They want everyone can wear the best quality casual wear. So their product lines divide to man, woman, kids and baby. Also, UNIQLO products have different series such as casual wear, formal suit, underwear and sportswear. They want customer can purchase their clothes more concentrate and convenience.
Then main objectives of UNIQLO’s marketing program are enhancing its brand image,
In the target market and maintaining relationships with customers through digital communication. Digital marketing communication is very useful which can attract the potential customers. For example, we are developing the online shopping system to our customers. It can attract the potential customers who are looking our website.
Also it can build our brand image, increase our market share. In addition, we are planning to cooperate with local university,
Part A
Introduction:
This essay sets out to strategically analyze UNIQLO which IS a new Japanese ca wear brand invest in Hong Kong. I will analysis UNIQLO internal factor and external factor. After that, I will recommendation some area of digital marketing to UNIQLO
Company background:
UNIQLO is the well-known casual clothing brand in Japan, and to Show footprints across four continents, 17 places. UNIQLO is mainly developing the” business market in Asia such as Hong Kong, Taiwan, China, Korea and Japan. In a few years, UNIQLO upgrade to the world‘s fourth largest casual wear brand, just behind ZARA, H&M. and
GAP. Also, Giordano is the main local competitor of UNIQLO in Hong Kong.
In 2005, UNIQLO started to invest in Hong Kong. They open the first branch in Tsim
Sha Tsui. Today, UNIQLO is one of the popular brands in Hong Kong where have 22 branches. Many teenagers or student will buy their clothes because. there have many types of clothes such as T-Shirt, coat, jacket, sweater and jeans.
Internal analysis:
Business Model
UNIQLO is a business to customer (B2C) company, as their company philosophy is
MADE FOR ALL’. They want everyone can wear the best quality casual wear. So their product lines divide to man, woman, kids and baby. Also, UNIQLO products have different series such as casual wear, formal suit, underwear and sportswear. They want customer can purchase their clothes more concentrate and convenience.
Then main objectives of UNIQLO’s marketing program are enhancing its brand image,
In the target market and maintaining relationships with customers through digital communication. Digital marketing communication is very useful which can attract the potential customers. For example, we are developing the online shopping system to our customers. It can attract the potential customers who are looking our website.
Also it can build our brand image, increase our market share. In addition, we are planning to cooperate with local university,