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Vzt1 Marketing Plan
Company G
3-Year Marketing Plan
Assessment Code: VZT1 Task1
Student Name:
Student ID:
Date: 09-01-14
Mentor Name:
Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 4
Target Market 4
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 7
Strengths 7
Weaknesses 7
Opportunities 8
Threats 8
Market Objectives 9
Product Objective 9
Price Objective 9
Place Objective 9
Promotion Objective 9
Marketing Strategies 9
Product Strategies 10
Price Strategies 10
Place Strategies 10
Promotion Strategies 10
Tactics and Action Plan 11
Product Action Plan 11
Price Action Plan 11
Place Action Plan 12
Promotion Action Plan 12
Monitoring Procedures 12
Introduction
Company G is a well-established and highly regarded company within the electronics market. We have recently developed a line of small appliances that have done very well through concept and prototype testing. In-depth testing has shown Company G that our new products might turn out to be the most reliable line of products currently in the small-appliance industry. Company G prides itself on being able to say that we have designed an efficient production process that will allow us to waste very little raw materials while turning out a quality, dependable product. We also can confidently say that through market research, both our brand and logo are easily recognized by most electronics consumers in a positive regard.
With Company G’s current market standing, we are able to maintain a low debt-to-equity ratio and enjoy a high credit rating. Company G has also been able to build strong relationships with our suppliers, allowing us to easily obtain the materials that we need in order to continue producing the top quality electronic products the market has come to expect from us. With this new product however, we will be branching out and seeking additional suppliers to provide
Company G
3-Year Marketing Plan
Assessment Code: VZT1 Task1
Student Name:
Student ID:
Date: 09-01-14
Mentor Name:
Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 4
Target Market 4
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 7
Strengths 7
Weaknesses 7
Opportunities 8
Threats 8
Market Objectives 9
Product Objective 9
Price Objective 9
Place Objective 9
Promotion Objective 9
Marketing Strategies 9
Product Strategies 10
Price Strategies 10
Place Strategies 10
Promotion Strategies 10
Tactics and Action Plan 11
Product Action Plan 11
Price Action Plan 11
Place Action Plan 12
Promotion Action Plan 12
Monitoring Procedures 12
Introduction
Company G is a well-established and highly regarded company within the electronics market. We have recently developed a line of small appliances that have done very well through concept and prototype testing. In-depth testing has shown Company G that our new products might turn out to be the most reliable line of products currently in the small-appliance industry. Company G prides itself on being able to say that we have designed an efficient production process that will allow us to waste very little raw materials while turning out a quality, dependable product. We also can confidently say that through market research, both our brand and logo are easily recognized by most electronics consumers in a positive regard.
With Company G’s current market standing, we are able to maintain a low debt-to-equity ratio and enjoy a high credit rating. Company G has also been able to build strong relationships with our suppliers, allowing us to easily obtain the materials that we need in order to continue producing the top quality electronic products the market has come to expect from us. With this new product however, we will be branching out and seeking additional suppliers to provide