Cadbury is a British-based confectionery company. Its main product is chocolate gum’s candy. In 1824 John Cadbury opened a shop in Bull Street, Birmingham. It’s headquarters in Uxbridge, England and formerly listed on the London stock exchange. In the starting time it did not start as a confectionery shop only sold tea, coffee, and homemade drinking chocolate or coca, which was homemade or he produced himself. Later he moved his product into the production of a variety of cocas and drinking chocolates being manufactured from a factory in Bridge Street. During this time a partnership was struck between John Cadbury and his brother Benjamin. Nowadays more people are enjoying from the product of Cadbury. It is operating more than 60 countries and it has more than 4600 employees.
Kraft food Inc. is also the largest confectionery food and beverage corporation. It is main product is cheese it’s headquartered in the United States and it is the second largest in the world. It has many brands in more than 155 countries. It has approximately 140000 diverse employees around the world. In the first time on 7 September 2009 Kraft, food offered £10.2 billion (us 16.2 billion) indicative takeover for Cadbury but that offer was rejected because Cadbury stating that it. Undervalued the company. In the second time on January 2010 Kraft offered to purchase Cadbury for £8.40 per share, total valuing Cadbury at £11.5 billion ($19.96 billion) than Cadbury also agreed to acquisition with Kraft. Kraft acquired Cadbury with an aim of increasing its global presence and revenue secondly, Cadbury of its top competitors therefore its planned strategy to increase market share and gain access to emerging markets and growing its market in united kingdom. And it has vision of becoming the biggest and best confectionary company in the world.
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Cadbury’s is a private limited organisation which has government funding and hence totally reliable on its commercial techniques.
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