USPS
Business Model Canvas of United States Postal Service
Customer Segments
USPS caters the mail and package delivery services to a mass of different customers. It has different variety of services depending on what the customer wants. So customer segments are divided according to the type of services the USPS provides.
1. Individual citizens: The USPS has the first class mail and standard mail that the citizens can use to use to send personal cards, letters, bill payments, etc. Basically anything that is less than 13 ounces can be sent through first class, and is delivered within 2 to 3 days in the contiguous states. First class mail is sealed and protected, while standard mailed is not (standard mail may also receive deferred handling but it is more cost effective for customers). Also package services are provided to send packages more than 70 lbs.
2. Businesses: The USPS also caters to all the mailing needs of businesses. Banks use first class mail for delivery of debit or credit cards, and other confidential information as it is protected and handled properly. Also the standard mail, which is a cost-effective bulk mail class, is used by businesses for mailing advertisements, product samples, etc. and is delivered within 9 to 10 days. Businesses even use package services for delivery of delivery of customer orders.
a. These customers include business to consumer delivery (e-commerce) such as Amazon and EBay.
3. Publishers: The USPS has Periodicals, which is a mail class for authorized publishers to send magazines, newspapers, journals, etc.
4. Other mail providers: The USPS has partnered with FedEx and UPS for their “last mile” mail delivery. Since the cost of delivery in rural areas is high for both FedEx and UPS, they have partnered with the USPS to deliver their mail and packages in areas where the cost for delivery would be higher for them; the USPS delivers about 30.4% of the ground shipments of FedEx.
Besides this, the USPS also offers services as
Customer Segments
USPS caters the mail and package delivery services to a mass of different customers. It has different variety of services depending on what the customer wants. So customer segments are divided according to the type of services the USPS provides.
1. Individual citizens: The USPS has the first class mail and standard mail that the citizens can use to use to send personal cards, letters, bill payments, etc. Basically anything that is less than 13 ounces can be sent through first class, and is delivered within 2 to 3 days in the contiguous states. First class mail is sealed and protected, while standard mailed is not (standard mail may also receive deferred handling but it is more cost effective for customers). Also package services are provided to send packages more than 70 lbs.
2. Businesses: The USPS also caters to all the mailing needs of businesses. Banks use first class mail for delivery of debit or credit cards, and other confidential information as it is protected and handled properly. Also the standard mail, which is a cost-effective bulk mail class, is used by businesses for mailing advertisements, product samples, etc. and is delivered within 9 to 10 days. Businesses even use package services for delivery of delivery of customer orders.
a. These customers include business to consumer delivery (e-commerce) such as Amazon and EBay.
3. Publishers: The USPS has Periodicals, which is a mail class for authorized publishers to send magazines, newspapers, journals, etc.
4. Other mail providers: The USPS has partnered with FedEx and UPS for their “last mile” mail delivery. Since the cost of delivery in rural areas is high for both FedEx and UPS, they have partnered with the USPS to deliver their mail and packages in areas where the cost for delivery would be higher for them; the USPS delivers about 30.4% of the ground shipments of FedEx.
Besides this, the USPS also offers services as