value proposition canvas

The Value Proposition Canvas

Designed for:

On:

Designed by:

Day

Iteration:

Month

Year

No.

Do they…
Which savings would make your customer happy?

Create savings that make your customer happy?

Do something customers are looking for?

(e.g. in terms of time, money and effort, …)

(e.g. good design, guarantees, specific or more features, …)

(e.g. in terms of time, money and effort, …)

Produce outcomes your customer expects or that go beyond their expectations?

Fulfill something customers are dreaming about?

What outcomes does your customer expect and what would go beyond his/her expectations?

(e.g. better quality level, more of something, less of something, …)

Copy or outperform current solutions that delight your customer? (e.g. regarding specific features, performance, quality, …)

Make your customer’s job or life easier?
(e.g. flatter learning curve, usability, accessibility, more services, lower cost of ownership, …)

Create positive social consequences that your customer desires?

(e.g. help big achievements, produce big reliefs, …)

(e.g. quality level, more of something, less of something, …)

Produce positive outcomes matching your customers success and failure criteria?

How do current solutions delight your customer?

(e.g. better performance, lower cost, …)

(e.g. specific features, performance, quality, …)

Help make adoption easier?

What would make your customer’s job or life easier?

Rank each gain according to its relevance to your customer.
Is it substantial or is it insignificant?
For each gain indicate how often it occurs.

(e.g. flatter learning curve, more services, lower cost of ownership, …)

(e.g. lower cost, less investments, lower risk, better quality, performance, design, …)

What positive social consequences does your customer desire?

Rank each gain your products and services create according to its relevance to your customer. Is it substantial or insignificant? For each gain indicate how often it occurs.

(e.g. makes them